✨ When Establishing A Personal Brand, Start With Where You Are Right Now 2. Write A Mission Statement Defining your personal brand is similar to constructing the framework of a successful corporation. It’s important to use similar tactics in identifying the core competencies that outline your persona at the brand level. Find the key message that you want to convey with every interaction and impression you make. Write the mission statement that describes you and continue to build a strategy behind it. http://bit.ly/2I7HwrP