“1. Tap Into Your Company’s ‘Native Genius’ Ignite the spark of creativity that triggers and uncovers the collective native genius of the brand or company. This will empower a diverse mindset towards forward-thinking concepts or ideas that shape the fabric of the organization. Allow this bottom-up approach from all members of the team, making these individual elements outline how the whole is defined and thus represented in the brand’s DNA.” – @marketingmuses @marketingmuseaz @LuliMuses