The best brands stick in our brains because their presence is defined by the repetition of the same logo, fonts, colors, and images. Once we see them enough, they become instantly recognizable, bringing us a clear sense of reliability and security.
Developing a consistent brand starts with creating a brand style guide. These branding rule books help graphic designers, marketers, web developers, community managers, and even product packaging departments all stay on the same page, and present a unified vision of the brand to the public.
We’ve compiled a list of some awesome brand style guides to use as inspiration for your next branding project or website redesign. Check them out below.
What Is a Brand Style Guide?
A brand style guide is a document containing the rules and guidelines for the composition, design, and general thematic look-and-feel of all of a brand’s collateral.
Think of one of the most recognizable brands of which you’re aware. Chances are that you’ve learned to recognize it because of the consistency across of the messaging — written or visual — that brand broadcasts. The same brand colors are reflected across them. The language sounds familiar. It’s all very organized and, while not rigid, it’s cohesive.
The purpose of the brand style guide, then, is to form and maintain all of those various elements that, when combined, spell out the entire brand as it’s recognized.
Intrigued? Check out 22 of the best ones we could find.
22 Brand Style Guide Examples
1) Medium
See the full brand guide here.
Source: Behance
2) Wolf Circus Jewelry
See the full brand guide here.
Source: Issuu
3) Ollo
See the full brand guide here.
Source: Bibliothèque Design
4) Skype
See the full brand guide here.
Source: Issuu
6) Barre & Soul
See the full brand guide here.
Source: Issuu
7) Spotify
See the full brand guide here.
Source: Issuu
8) Jamie Oliver
See the full brand guide here.
Source: Issuu
9) Herban Kitchen
See the full brand guide here.
Source: Issuu
10) Urban Outfitters
See the full brand guide here.
Source: Issuu
11) Love to Ride
See the full brand guide here.
Source: Issuu
12) Barbican
See the full brand guide here.
Source: Issuu
13) I Love New York
See the full brand guide here.
Source: Issuu
14) Cisco
See the full brand guide here.
Source: Issuu
15) University of the Arts Helsinki
See the full brand guide here.
Source: Behance
16) NJORD
See the full brand guide here.
Source: Behance
17) Espacio Cultural
See the full brand guide here.
Source: Behance
18) Alienware
See the full brand guide here.
Source: Issuu
19) Netflix
See the full brand guide here.
Source: Issuu
20) Scrimshaw Coffee
See the full brand guide here.
Source: Issuu
21) NASA
See the full brand guide here.
Source: Standards Manual
22) New York City Transit Authority
See the full brand guide here.
Source: Standards Manual
Source: HubSpot
22 Brand Style Guide Examples for Visual Inspiration
