“3. The Big Picture Clients sometimes get caught in the “weeds” with business plan essentials. I challenge my clients to take a creative pause in the process and make time to answer the why — the end goal behind the business plan. Any collaborating members should partake and design an outline on what’s ethereal about the business: passion, mission, vision and why. It will fuel your plan.” – @marketingmuses @marketingmuseaz @LuliMuses