4 Ways YouTube Transforms Your Marketing

YouTube is one of the most powerful marketing tools in the world. However, many businesses have shied away from producing their own videos. This is regrettable because ignoring the possibilities of YouTube is akin to leaving potential profit on the table!

It’s easy to get started producing your own YouTube marketing. Some businesses, though, don’t know where to start. Here is a quick guide to four ways you can transform your marketing with YouTube.

YouTube Marketing As a Problem-Solver

No matter what you sell, your customers are looking to your products as a way of solving their problems. One of the best things that you can do with your YouTube marketing is provide videos that solve customer problems with relevant and specific info.

For instance, someone with a hardware store might produce videos explaining the best way to fix leaking pipes. Or an auto-parts store might produce videos showing the most efficient ways for a car owner to change their own oil. The idea is simple: show customers how they can use your products to save themselves both time and money and improve their lives.

If they like what you’ve shown them, they’ll share with friends, helping you grow your brand.

Build Your Brand

No business is too big to ignore the importance of building its brand. And YouTube content is one of the single greatest ways of building and expanding your brand.

You can customize the YouTube homepage for your business with backgrounds, colors, and graphics. Additionally, you can make this page more user-friendly by creating playlists of your content. These playlists let you organize your videos into coordinating sections of content and encourage visitors to watch more than one video.

You can also select the “player view” layout for your visitors. This forsakes the grid view and offers one big video (say, of your latest upload) that you can set to autoplay, increasing the number of people who actually watch it.

Ideally, your visitors will subscribe and look to your videos as a source of inspiration and info. They will associate the helpful video with your brand name and icon, making them likelier to buy your products.

Awesome Annotations

YouTube offers a simple feature called “annotations” that can make a world of difference for your business. These annotations are like pop-ups that come up for the user at certain points in the video.

The pop-ups let you provide additional info, but you can also include links inside of them. These links allow visitors to easily subscribe to your channel or see other videos that you link them to. Overall, this is a simple feature that is just as useful for your visitors as it is for your YouTube marketing!

Release Your Videos Into the Wild

In our connected world of social media, you shouldn’t leave your video content isolated on YouTube. You should post it on the social media accounts for your business (such as Facebook and Twitter) and include links to your video content on any blogs you write.

Finally, don’t forget to submit your video content to StumbleUpon. This is a site that specializes in helping users find content, and it’s a great way for your business to be discovered.

The Bottom Line

Video content is the wave of the future for marketing. There has never been a better time to make this part of your marketing strategy and to see how it will transform your business!