Have you ever noticed that some URLs start with ” http ://” while others start with “https://”? Perhaps you noticed that extra “s” when you were…
MarketingMuses
Don't Freak Out, but Facebook Added a New Kind of Feed
When Facebook makes any change to its algorithm or News Feed, the standard response is that it’s cause for panic.
25 Last-Minute DIY Halloween Costume Ideas for Tech Geeks & Marketers
Halloween is a fun holiday, and it doesn’t get the attention it deserves. It doesn’t have recognizable songs or vacation days associated with it, and…
Freelance Writing Jobs: How to Spot a Fraud Assignment
If you work long enough as a freelance writer, you will eventually encounter fraud assignments from people who don’t plan to pay you. Over time,…
SEO Recipe Cards: The Art of Multiple Keyword Optimization
SEO experts are always looking for the recipe of success to help clients increase search ranks and improve brand results. The problem is just relying…
Are Amazon 'Sponsored Products' Ads Worth It?
Say you’re in the market for a new pair of headphones or a new guitar tuner. Where would you start your search? Google, right?
Which Social Media Network Makes Us Feel the Worst? [New Data]
I cannot tell you the number of times I’ve deactivated Facebook, re-joined, and deactivated again, only to repeat the process.
Did Samsung Just One-Up Apple on Its Cool Factor?
Let’s cut right to the chase: At this week’s Samsung Developer Conference, the event’s namesake announced a bunch of really cool new stuff.
Introducing Team Newsletters
The increasing volume of information, along with accelerating industry trends, has made it harder for busy professionals and teams to keep up with emerging threats…
The Genius Writing Tactic TIKI Used
On August 11th, 2017, white supremacists carried TIKI Brand torches at a rally in Charlottesville, Virginia. This put the TIKI Brand company in a strange…
How to Understand Facebook Insights for Social Video
Hi. I’m Nick, and I’m new to the HubSpot Marketing Blog. But I’m not new to HubSpot. I’ve been working at HubSpot for over a…
History of Wearable Tech
18 Fun Corporate Team-Building Activities & Outing Ideas Everyone Will Enjoy
Starting to notice some droopy shoulders around the office? Sounds like it’s time to plan a team outing. Team outings are a great way to…
How to Pitch Great Blog Ideas to Any Client
Pitching is a good opportunity to develop and present your ideas. Pitching puts you in control of a blog post’s narrative and lets you build and enhance…
Edit Blog Posts You’ve Written and Become a Writing Machine
When it comes time to edit blog posts, do you hide under your desk, cross your fingers, and hope the editorial fairy comes along and…
A Beginner's Guide to SSL: What It Is & Why It Makes Your Website More Secure
Have you ever noticed that some URLs start with ” http ://” while others start with “https://”? Perhaps you noticed that extra “s” when you were…
10 Easy Ways to Measure the Effectiveness of Your Content [Infographic]
The most effective marketers have their content strategies firing on four cylinders:
How to Edit Instagram Photos: A Step-by-Step Guide to Using Instagram Filters & More
Have you ever looked through your Instagram feed and wondered how some people make their photos look just so good with just a smartphone and…
Keywords Still Matter—Just Not the Way They Used To
When asked about search engine optimization, the first thing you think of is keywords, right? With the influx in SEO experts and agencies that specialize…
How to Write Well: 10 Timeless Rules From Legendary Ad Exec David Ogilvy
Writing is easy. Most people can do it. If you’re reading this, you can write.
What Is Whitespace? 9 Websites to Inspire Your Web Design
Empty space is not always wasted space. In fact, when it comes to web design, it’s a best practice to give your content a little breathing…
Long-Form Content is the New Short Form
We all follow that one person on Facebook that loves to post long, rambling statuses. Whether it’s the latest news story or their thoughts on…
The Challenges of Scaling Your Content Marketing Strategy
Content makes the marketing world go around, but the sheer volume required for campaigns can be overwhelming. HubSpot found companies that posted 16 times or more per…
7 of the Best Promotional Product Videos Ever
One of the wisest things I’ve ever read about product marketing came from the writer of a children’s book. “If you want to build a…
Keep the Fire Burning Without Burning Out: Freelancer Motivation Tips
I remember the days when I longed to be paid to write. I would daydream during my job of having the flexibility to work…
Snapchat Use Among Influencers Is Down 33% [New Data]
We’ve been following the competition heating up between Snapchat and Instagram since Instagram launched Stories last August. And in the year since, we’ve been keeping…
13 Things to Start, Stop & Keep Doing With Your Email Marketing in 2018
If you’re reading this blog post, there’s a good chance you arrived here by clicking on a link in an email we sent to you.…
The 9 Life Stages of an Evergreen Blog Post
If you want your content to live beyond today, you have to create content that is evergreen. Evergreen content increases your chances of gaining exposure…
Why Writing a Style Guide for Content Development is Essential
Where marketing is concerned, content is king these days. From white papers and ebooks to Facebook and Twitter, content is everywhere. If you are a…
How to Start a Competitive Analysis: 57 Questions You Need to Ask [Free Kit]
When was the last time you ran a competitive analysis for your brand? If you’re not sure, or if the last “analysis” you ran was…
Brand Strategy 101: 7 Essentials for Strong Company Branding
Let’s say you’ve come to the difficult realization that quite frankly your brand — if you can even call it that — is all over…
Disputing, Fixing Credit Bureau Report Error, Mistake – AARP Bulletin via AARP Money
Jun 18, 2010 … Q. There’s an error on my credit report. How do I fix it? A. Don’t rely on the online dispute forms offered by the three major credit reporting bureaus. Their check- box choices will pigeonhole your dispute into general categories, weakening your chances to prove negligence, says the National Consumer Law …
How Content Marketing Outperforms PPC
In business, it’s easy to be swayed toward marketing tactics that generate fast results. If executed correctly, a pay-per-click (PPC) marketing campaign can help you…
Live From Mark Zuckerberg's #OculusConnect Keynote
Here it is: the fourth installment of one of Facebook’s biggest VR events, Oculus Connect. Today, things kick off with an opening keynote from Mark…
If You're Not Building a Bot, You're Already Behind. [Video]
October 11, 2017 10:00 am Source: https://blog.hubspot.com/marketing/rss.xml?tabid=6307&moduleid=8441&maxcount=250 Link: https://blog.hubspot.com/marketing/if-youre-not-building-a-bot-youre-already-behind-video
How to Organize Your Email: 12 Management Tools
Most people have a love-hate relationship with their email inbox. On the one hand, email can be exciting — whether you’re making progress with a…
How Co-Working Spaces and Online Currencies Have Changed Freelance Writing
Now is a great time to be a freelance writer — perhaps the best it has ever been. I know that to be true for…
Internal Content Marketing is Just as Important as External
Effective content marketing begins with the people and processes within your own organization. That’s because good content reflects the culture and values of the organization.…
Intrinsic and Extrinsic Motivation: What's the Difference?
We all have different reasons for getting up every morning and doing what we do every day. So why is it that, on some days,…
8 Genius Examples of Empathetic Content Marketing in Action
Successful content marketing is about creating a connection between your audience and your brand. This doesn’t mean just throwing content at your audience. It means…
Research: Shifting the Power Balance with an Abusive Boss
Executive Summary When confronting an abusive supervisor, employees often assume they have two choices: confrontation or avoidance. But new research suggests a third option: Targets of abuse can flip the script, shifting the balance of power in their favor when bosses make life miserable. As subordinates gain leverage over time, they can strategically influence supervisors to stop […]
Do You Need a Formal Degree, or Will a MOOC Do?
Executive Summary We all know that in the modern economy, we can’t just stop learning. But how to keep educating ourselves is a complicated question. Is it a worthwhile investment to get a formal degree, like an MBA or PhD? Should you take a more targeted approach, with a short-term executive education program? Or perhaps DIY […]
Data From 3.5 Million Employees Shows How Innovation Really Works
Executive Summary The variables that make for a successful innovation program are independent of whether the company is seeking disruptive or incremental innovations. It doesn’t matter whether they’re asking for process or product innovation, what industry the company is in, or even, for the most part, whether the company is large or small. That’s according to […]
Is It Healthy to Have More Variety in Your Emotions?
How often do you feel happy, enthusiastic, amused, inspired, or calm on a given day? For more than a decade, researchers have been uncovering a link between positive emotions and better health, particularly for women. But there’s a catch. Beyond how much positive emotion we feel, more recent research has found that variety matters as […]
Why Retailers Should Retire Holiday Shopping Season
Executive Summary It’s time that retailers re-think their approach to the holiday shopping season. It no longer makes sense to rely on disproportionate revenue from the holiday season to make up for softness in sales during the rest of the year. Customers don’t want retailers to dictate their shopping schedule; wealthy customers are getting used […]
How to Write Catchy Email Subject Lines: 17 Tips
No matter what they say, people do judge emails by their subject lines. In fact, 47% of email recipients decide whether or not to open…
How to Write Catchy Email Subject Lines: 17 Tips
No matter what they say, people do judge emails by their subject lines. In fact, 47% of email recipients decide whether or not to open an email based on subject line alone. That’s why it’s so important to craft subject lines that are compelling enough to get people to click through. While they may seem […]
30 of the Funniest Tweets About Social Media We've Ever Seen
There are a lot of things to be negative about on the internet today. And between cyberbullying on Twitter, fake news on Facebook, and too…
30 of the Funniest Tweets About Social Media We've Ever Seen
There are a lot of things to be negative about on the internet today. And between cyberbullying on Twitter, fake news on Facebook, and too many weight loss tea ads on Instagram, it’s easy to feel jaded about social media in particular. In fact, we surveyed more than 3,000 people around the world, and one-third […]
To Solve a Problem, Stop Thinking About It – via @HarvardBiz
When you’re trying to come up with a creative solution to a problem, you might be tempted to buckle down and focus until you solve it. But recent research shows that taking breaks at regular intervals leads to better outcomes. Set a timer for a certain amount of time, say, 30 minutes. When it goes […]
Forming Stronger Bonds with People at Work
Executive Summary The pressure of tight deadlines and the pace of technology mean that fewer Americans are finding friendship in the workplace. But connecting with others at work shouldn’t be a nice to have. Research shows that having high-quality connections can help us be more creative, resilient, and even live longer. To connect, you need […]
How to Gain Credibility When You Have Little Experience
Executive Summary To be successful, young workers need to be seen as credible before they have had the opportunity to build expertise from the ground up. It’s an incredibly difficult obstacle for younger workers in their first job to overcome. But there are five activities that young professionals can do to jumpstart their career trajectories: leverage your research […]
How to Help Teenagers Manage Risk
Teenagers. We’ve all been one at one time or another, and we probably remember how fraught those years were. Growing up is risky, there’s no way around it. But why did we, as teens, get pulled toward taking dangerous chances in the first place? And, now that we’ve grown up, how can we help the […]
Calculating the ROI of Brand Awareness on Social Media
Share Proving the ROI of social media is a complicated task for any organization. But it gets even trickier if your organization is primarily using social to achieve business objectives that aren’t directly tied to revenue—like brand awareness. Brand awareness is obviously crucial to your bottom line (if people don’t know about you, they can’t […]
CEOs Explain How They Gender-Balanced Their Boards
Executive Summary Despite more evidence about the benefits of the increasing the number women on boards, 2016 saw a decline in the percent of women on U.S. corporate boards. Considering how much influence CEOs have over board appointments, they can do a better job of advocating for getting more women on the board. Interviews with […]
127 Facts You Probably Didn't Know About Video Marketing [Infographic]
Do you remember when the music video for “Gangnam Style” was everywhere? Seriously, it felt like everywhere on the internet, TV, and radio, you could…
127 Facts You Probably Didn't Know About Video Marketing [Infographic]
Do you remember when the music video for “Gangnam Style” was everywhere? Seriously, it felt like everywhere on the internet, TV, and radio, you could find Psy dancing to the infectious hit song. What you might not remember about “Gangnam Style” is that it was record-setting: Back in 2012, it was the first video on YouTube […]
We Need to Talk About Uber.
Y’all. I don’t even know where to begin. Have you ever had one of those weeks, or maybe even long weekends, when you genuinely disconnect…
We Need to Talk About Uber.
Y’all. I don’t even know where to begin. Have you ever had one of those weeks, or maybe even long weekends, when you genuinely disconnect from or simply don’t have as much time to pay attention to tech news? But then, you come back from that brief reprieve, only for things to look kind of […]
Want to Be a Better Marketer? You Should Be Keeping Up With The Kardashians [Video]
October 6, 2017 10:00 am Source: https://blog.hubspot.com/marketing/rss.xml?tabid=6307&moduleid=8441&maxcount=250 Link: https://blog.hubspot.com/marketing/want-to-be-a-better-marketer-you-should-be-keeping-up-with-the-kardashians
Want to Be a Better Marketer? You Should Be Keeping Up With The Kardashians [Video]
[unable to retrieve full-text content] Source: HubSpot Want to Be a Better Marketer? You Should Be Keeping Up With The Kardashians [Video]
When Giving Feedback Through Video Conference, Project Warmth
It can be awkward to give constructive feedback to someone who’s not in the same room as you, but if you manage remote employees, you’ll have to do it. Set up a video conference, and be sure to position your camera at eye level; any lower will make it seem as though you’re looming above […]
How Successful Solopreneurs Make Money
Dorie Clark, a marketing strategy consultant, answers a burning question: how do people make money off of what they know? She outlines the options for experts who want to monetize their knowledge. Clark explains, using herself and other successful solopreneurs as examples, how to earn revenue from public speaking, podcasting, e-books, and online courses. She […]
Social Security Numbers Could Be Replaced via AARP Money
Oct 5, 2017 … Join or renew your AARP membership today for just $16 per year. Joyce’s remarks came a month after Equifax hackers gained access to the Social Security numbers and birth dates of more than 145 million Americans. He said the Social Security number has “outlived its usefulness,” according to the Hill …
The Key to Campbell Soup’s Turnaround? Civility.
Executive Summary The best way to truly win the hearts and minds of people, and generate huge returns for your organization and its stakeholders, is by leading with civility. This means spending a considerable amount of effort acknowledging people’s contributions, listening better, respecting others’ time, and making people feel valued. Research has shown that prioritizing civility can […]
The “Smart Society” of the Future Doesn’t Look Like Science Fiction
What is a “smart” society? While flights of imagination from science-fiction writers, filmmakers, and techno-futurists involve things like flying cars and teleportation, in practice smart technology is making inroads in a piecemeal fashion, often in rather banal circumstances. In Chicago, for example, predictive analytics is improving health inspections schedules in restaurants, while in Boston city […]
How U.S. Hospitals and Health Systems Can Reverse Their Sliding Financial Performance
Executive Summary Since the beginning of 2016, the financial performance of hospitals and health systems in the United States has significantly worsened. This deterioration is striking because it is occurring at the top of an economic cycle with, as yet, no funding cuts from the Republican Congress.The root cause is twofold: a mismatch between organizations’ […]
Why Is CEO Pay Rising? Maybe There Aren’t Enough Good CEOs
Executive Summary Rarely do people ask, “How many people can actually run a large, publicly traded company?” The answer to this question is critical in determining whether CEO pay is excessive, because an important part of the value equation for any CEO position is how many well-qualified executives make up the labor pool of viable […]
What Makes People Cooperate with Strangers?
Human beings are among the most cooperative species on the planet. Yet it’s not always safe to cooperate with a stranger. What if they don’t have your interests at heart? The ability to decide when to cooperate is an important skill for our survival. That’s why we’ve evolved to turn to our social groups for […]
The Real Reason Superstar Firms Are Pulling Ahead
Executive Summary Across industries and across countries, a small number of “superstar” firms are pulling away from the competition. But why are these companies doing so well? One answer shows up in study after study: superstar firms are succeeding in large part due to information technology. However, superstars aren’t succeeding because of IT per se, but because […]
Blockchain Could Help Us Reclaim Control of Our Personal Data
Executive Summary It’s a strange world we live in when large companies such as Experian, Equifax, and TransUnion are able to store huge quantities of our personal data and profit from it in a way that doesn’t benefit us. And when those same companies lose our personal data and make us susceptible to identity theft, […]
The Effects of Intelligent Tracking Prevention via Facebook Developers Blog
The Effects of Intelligent Tracking Prevention
How We Used the Pillar-Cluster Model to Transform Our Blog
If you haven’t already noticed, the HubSpot Blogs got a makeover this summer. And while your last makeover might’ve included a new wardrobe or hair…
How We Used the Pillar-Cluster Model to Transform Our Blog
If you haven’t already noticed, the HubSpot Blogs got a makeover this summer. And while your last makeover might’ve included a new wardrobe or hair color, ours was different. We revamped blog.hubspot.com from the inside, out with the help of topic clusters. And yeah, the beautiful new homepage design, easy click-to-tweet buttons, and video modules help, […]
Address Biased Comments at Work Carefully
When someone at work makes a comment that sounds biased, and you’re not sure if they’re being prejudiced or not, it’s hard to know how to deal with the situation. Before you speak up, think about what you really want to achieve — an apology, punishment, repentance? Is it enough for the bad behavior to […]
How to Install Google Analytics to Measure Content Marketing
Still not set up on Google Analytics? Don’t worry, you’re not alone, and this post will tell you exactly how to install Google Analytics on…
All the Cool New Products (and Massive Shade) You Missed at the #MadebyGoogle Event
As a rule, San Francisco is beautiful in October. Yesterday was no exception. Outside of the famed SF Jazz venue, it was sunny, with a just-right amount of crispiness in the air. But inside the venue, there was shade — lots and lots of shade. The event had many names, ranging from the “Google Hardware […]
All the Cool New Products (and Massive Shade) You Missed at the #MadebyGoogle Event
As a rule, San Francisco is beautiful in October. Yesterday was no exception. Outside of the famed SF Jazz venue, it was sunny, with a…
Survey Says Greenville, S.C., Has The Country's Smartest Spenders via AARP Money
by Randy Lilleston, AARP, October 4, 2017|Comments: 0. Greenville, S.C. tops smart spending survey. Jon Lovette/Getty Images. A recent study ranked the South Carolina city tops among places in America where residents are best at living within their means. The residents of Greenville, S.C., are the best among America’s …
Life as a Freelance Writer: Developing Your Personal Brand
Whether you always knew you would be a writer or you recently realized you have in-demand skills, getting started in freelance writing is an exciting…
The Great Recession Drastically Changed the Skills Employers Want
Executive Summary The employment shift from occupations in the middle of the skill distribution toward those at the high and low ends is one of the most important trends in the U.S. labor market over the past 30 years. Previous research has suggested that a primary driver of this job polarization is something called routine-biased technological […]
5 Research-Based Strategies for Overcoming Procrastination
Executive Summary Why do we procrastinate, even though we know it’s against our best interests? And how can we overcome it? A careful look at the science behind procrastination reveals five tips. First, figure out which of seven triggers are set off by the task you want to avoid. Is it boring, frustrating, or difficult? […]
How to Make the Most of a 30-Minute Phone Interview
Hiring good people can be difficult, time-consuming, and costly. If you’re in a constant cycle of hiring, I don’t have to tell you about the…
How to Make the Most of a 30-Minute Phone Interview
Hiring good people can be difficult, time-consuming, and costly. If you’re in a constant cycle of hiring, I don’t have to tell you about the time warp it can cause — but what about the cost? The more interviews you do, the more you spend. And the more time you spend absorbed in lengthy interviews […]
Why We're Starting a New Podcast That Has (Almost) Nothing To Do With Our Company
There are more podcasts available today than anyone could possibly consume.
Why We're Starting a New Podcast That Has (Almost) Nothing To Do With Our Company
There are more podcasts available today than anyone could possibly consume. More than 10 billion episodes were downloaded on Apple devices alone in the last year. These days it seems the only thing as plentiful as podcasts are podcast producers complaining about how hard it is to get theirs discovered. And yes, that includes us. […]
How to Hire the Best-Fit Freelancer for Your Next Project
So you’re ready to start looking for a skilled freelancer to help your project (and productivity) take off?
How to Hire the Best-Fit Freelancer for Your Next Project
So you’re ready to start looking for a skilled freelancer to help your project (and productivity) take off? Whether you’re engaging a freelancer for a small project or looking to bring them on for a longer engagement, here’s what you need to consider to find and hire the best freelancer for your project. How to […]
Snapchat Ads: The Complete Guide for Business
Share With more than 166 million daily active users watching 10 billion videos per day, Snapchat has a highly engaged audience that’s simply too big to ignore. In this complete guide to Snapchat advertising, we’ll look at some key ways to use Snapchat ads to connect with fans and build your brand on this powerful […]
How AI Will Change Strategy: A Thought Experiment
Executive Summary AI is a prediction technology. Its improvement is akin to turning up the volume knob on a speaker dial. But rather than volume, you’re turning up the AI’s prediction accuracy. What happens to Amazon’s strategy as their data scientists, engineers, and machine learning experts work tirelessly to dial up the accuracy on the prediction […]
What Science Says About Identifying High-Potential Employees
Executive Summary Scientific studies have long suggested that investing in the right people will maximize organizations’ returns. In a world of unlimited resources, organizations would surely invest in everyone.In the real world, however, limited budgets force organizations to be much more selective, which explains the growing interest in high potential (HiPo) identification. If we are […]
Research: Why Employer Support Is So Important for Transgender Employees
Executive Summary Research, including five years worth of interviews and surveys with transitioning workers, suggests that senior leaders cannot neglect the importance of promoting a larger culture of support during and after the transition process. In fact, perhaps the most important thing employers can do to ensure the success of a gender transition is to […]
The Definitive Facebook Marketing Guide for Business
Share Once a social network’s number of users climbs past a billion (yes, that’s billion with a “b”), it becomes impossible to ignore—especially for marketers. Facebook is well past that figure, with a whopping 2 billion users as of June 2017, including about 183 million daily active users in the United States and Canada (compare […]
The Critical Skills for Leading Major Change in America’s Health System
At a time of profound volatility in the U.S. health system, change management is an essential skill for public and private leaders alike. For these leaders — and young people aspiring to careers as health care managers — one very practical question emerges. What are the critical skills for leading major change in our health system? As […]
How to Design Your IT Organization for Constant Evolution – SPONSOR CONTENT FROM DXC TECHNOLOGY
By Glen Robinson, Emerging Technology Advisor, Leading Edge Forum, DXC Technology We have moved from the Internet era in the early 2000s to the cloud era today; however, we will soon transition into the Matrix era – the Matrix being the term the Leading Edge Forum (LEF) uses to describe the intersection of multiple game-changing […]
Is Your Company Adapting Fast Enough to Thrive in an Increasingly Digital World? – SPONSOR CONTENT FROM DXC TECHNOLOGY
As digital technologies permeate all aspects of their operations, companies around the world anticipate the need for massive change over the next five years, according to a new global survey by Harvard Business Review Analytic Services. But can these organizations adapt fast enough? Almost all of the 376 business leaders in the survey said they […]
The 14 Coolest Beer Label Designs You've Ever Seen
While it’s certainly important for a beer to taste good, there’s no denying that packaging has a big influence on people’s buying decisions. Ten years…
The 14 Coolest Beer Label Designs You've Ever Seen
While it’s certainly important for a beer to taste good, there’s no denying that packaging has a big influence on people’s buying decisions. Ten years ago, a lot of breweries found they could get away with soliciting a friend to design their beer packaging. Not anymore. With so many beers competing for attention on the […]
7 Facebook Messenger Marketing Strategies You Can Try Today
There are now more than 1.3 billion people using Facebook Messenger every month. Yes, billion with a b! Have you considered the possibility of using it for your marketing? We certainly have. And we have been experimenting with different ways to include Messenger as one of our go-to marketing tools, by sending out our latest blog […]
The Charles Bukowski Guide to Effective Copywriting: 5 Tips
Copy is writing that compels.
The Charles Bukowski Guide to Effective Copywriting: 5 Tips
Copy is writing that compels. It connects with a specific audience, inciting emotions that drive action. It reads like a comfortable, personalized email but appeals to the masses. Copy enables sales on a grand scale, which begs the question: How do you write effective copy? Copywriting is a technical craft. Practice, practice, practice makes perfect. […]
No, Really, Stop Using Public Wi-Fi
Using free, public Wi-Fi networks comes with a number of serious security risks, yet many of us do it anyway. To minimize the chance of having your money or financial information stolen, follow these steps. First, if you’re on public Wi-Fi, don’t shop online, log in to your financial institution, or access other sensitive sites. […]
Whiteboard Session: How to Think Like an Entrepreneur
About Us Careers Privacy Policy Copyright Information Trademark Policy Harvard Business Publishing: Higher Education Corporate Learning Harvard Business Review Copyright © 2017 Harvard Business School Publishing. All rights reserved. Harvard Business Publishing is an affiliate of Harvard Business School. Source: HBR Whiteboard Session: How to Think Like an Entrepreneur
Is It Time to Shift Your Ad Spend to Content Marketing?
As 2017 starts winding down, marketers are turning their attention to the latest trends that will define their marketing plans for 2018. One of those…
Research: For Better Brainstorming, Tell an Embarrassing Story
Executive Summary Researchers have long studied how to make brainstorming sessions more effective — for example, by setting quantity goals, instead of quality ones. A recent study indicates that people can also be primed for more creative idea generation when they kick-off such sessions by sharing embarrassing stories, which lowers their inhibitions and, thus, improves […]
How to Get More Out of Social Media—Tips from an Expert
Share If you’re building a social media strategy it can be hard to know where to start—or how to make it pay off in the long run. In this episode of the Hootsuite podcast, we chat with digital marketing expert Amber Naslund about how to get the most out of your social strategy. Amber is […]
Manage Your Stress by Monitoring Your Body’s Reactions to It
Jack is well-known in his company for delivering growth through high-performing, cross-functional teams. Where others get stuck in silos, he fosters innovation through collaboration. But these days, when you exit the elevator on his floor, you sense fear wafting through the halls. He’s nine months into a new role as Business Unit Leader, and a […]
Startup Accelerators Have Become More Popular in Emerging Markets — and They’re Working
Executive Summary For decades, we have heard that emerging markets are poised for huge growth that will yield even greater prosperity. But a long list of obstacles always seems to be getting in the way of realizing this potential. Startup accelerator programs have been touted as one path to faster progress. But is the boost that accelerators give in […]
How Energy and Economic Resilience Are Moving to the Top of the Corporate Agenda – SPONSOR CONTENT FROM SIEMENS
Corporate leaders are increasingly concerned about energy, seeing it not just as a cost to be managed but as a key to the future sustainability of their companies. Climate change also is a major concern. How are leading organizations dealing with this challenge? In this edition of the Quick Take, insights from the latest Harvard […]
Three Steps to Say “No” Gracefully
Yesterday, a friend asked me if she could borrow my car to run a long-distance errand because my little car gets better mileage than her big one. I wanted to say no; switching cars on an already busy day felt like a hassle to me. But I didn’t say no. Instead, I hemmed and hawed […]
Managers, Give More Praise Than You Think You Should
It’s one of the toughest jobs of a manager: giving feedback. Many bosses find it stressful and difficult — but that may be because they are focused on offering criticism and correcting mistakes when they should be providing positive feedback. In fact, recent research shows that people see leaders as more effective when they give […]
What Is Active Listening? Here Are 6 Phrases to Demonstrate It [Bookmarkable]
A few weeks ago, I had an alarming revelation: I’m a crappy listener. That came to light when someone important to me pointed out that…
What Is Active Listening? Here Are 6 Phrases to Demonstrate It [Bookmarkable]
A few weeks ago, I had an alarming revelation: I’m a crappy listener. That came to light when someone important to me pointed out that I don’t seem to have any interest in what he does for work. “Your eyes just glaze over whenever I talk about my job,” he told me. I couldn’t deny […]
22 Brand Style Guide Examples for Visual Inspiration
When it comes to building a memorable brand, it’s all about consistency. When you’re shopping for your favorite cereal or coffee at the grocery store,…
22 Brand Style Guide Examples for Visual Inspiration
When it comes to building a memorable brand, it’s all about consistency. When you’re shopping for your favorite cereal or coffee at the grocery store, you want to be able to spot it from a mile away. The best brands stick in our brains because their presence is defined by the repetition of the same […]
Join the Feedly Customer Success Team
At Feedly, we care passionately about the success of our customers. With more than 1,000 organizations relying on Feedly Teams for connecting to the content…
How to Teach Employees Skills They Don’t Know They Lack
Executive Summary Despite the billions of dollars companies spend on employee training, research shows that workers are unconsciously incompetent in 20% to 40% of areas critical to their performance. How can you teach people skills and knowledge they don’t know they lack? By redesigning corporate learning programs so they are adaptive and force users to […]
Samsung, Lee Jae-yong’s Conviction, and How Business in South Korea Is Changing
Executive Summary In late August, Lee Jae-yong, the heir apparent of Samsung, was sentenced to five years in prison. It was once unthinkable that the head of South Korea’s largest conglomerate could be sent to prison; Lee’s father, Lee Kun-hee, was twice pardoned by the government. But public sentiment, which used to hold that what […]
Singing in a Choir Can Boost Your Mindfulness
The physical and psychological benefits of choral singing have become crystal clear in recent years. Less certain is precisely why joining voices in song is so powerful. Is it connection with a like-minded community? A sense of shared purpose? The thrill of creative expression? While all of those surely play a role, new research from […]
My Competitiveness Was Hurting My Sales Team. Here’s How I Realized It
Executive Summary Want to be surrounded by some of the most competitive people on the planet? Work in sales, where paychecks, bonuses, promotions, and stature are usually tied directly to organizational quotas and individual results. A little competition can be a good thing. But often it goes too far — and ironically, performance can suffer […]
Introducing Graph API v2.11 via Facebook Developers Blog
In the newest Graph API (v2.11), we’re making updates, including changes to the Pages API and App Links Host. We support each version of the Graph API two years from the next version release so you always have two years to upgrade. Check to see how much longer we will be supporting the version of the Graph API (https://developers.facebook.com/docs/graph-api/changelog#v2_2_90_day_deprecations) you are running.
Before a Difficult Conversation, Prepare for Multiple Scenarios
When you need to have a tense conversation, don’t try to wing it. You can’t know how the discussion will go, so think through a few possible scenarios ahead of time. What if your counterpart gets upset and cries? What if they get angry? What if you get interrupted, or need to finish the conversation […]
Microsoft’s CEO on Rediscovering the Company’s Soul
Satya Nadella, Microsoft’s third CEO, opens up about his effort to refresh the culture of the company and renew its focus on the future. He reflects on important life lessons he learned growing up in India, immigrating to the U.S., and working for Microsoft for 25 years. Nadella thinks of the past, he says, for […]
When a Con Man Calls via AARP Money
Can you spot an impostor? Eighty-five percent of adults are confident they can, according to a recent AARP survey. But the majority of the survey participants then flunked an “Impostor IQ” quiz that measures the ability to spot a liar (take the quiz at aarp.org/fraudwatchnetwork).
The Video Pivot: What Does It Mean For Writers?
Writing had a beginning just a few thousand years ago. You might see its end within your lifetime. That’s what some tech leaders are suggesting…
How to Stay Focused When You’re Working from Home
Executive Summary When you’re working from home, you can easily be distracted by household chores, personal priorities, and even friends and family. To focus more effectively, you need to set boundaries. Here are some tips for how you can make remote work more productive and satisfying, whether it’s an everyday occurrence or an occasional day […]
What We Can Learn About Resilience from Female Leaders of the UN
Executive Summary It’s difficult enough to stay resilient in the face of high demands and changing circumstances. Imagine adding extreme physical conditions, threats to personal safety, natural disasters, armed conflict, large numbers of traumatized people, minimal infrastructure, and complex, multi-stakeholder relations to your list of challenges. While most of us do not face situations this […]