Business Pages: Facebook Marketing Do’s & Don’ts
Marketing Muses has created this helpful infographic to help you understand Facebook Business Manager’s best practices that will help drive the right kind of customer to your website or business while creating a MASSIVE Facebook audience.
DO’S
Make Stories
- Make sure you are telling a story with every post, picture or video you share. Videos & image posts get more engagement.
Post Frequently
- Keep audience informed by posting events, videos, photos, promotions and special offers. Also, provide relevant links.
Be Genuine
- Connect with your fan in a conversational way. Ask an open-ended question to start engagement with fans.
Get Feedback
- Listen to your users & fans, it will help you develop new products and improve on the existing ones.
Be Responsive
- Don’t get tired of answering questions and responding to feedback. Also, never forget to say thank you & ‘LIKE’ all of your fans comments + posts.
DON’TS
Stop Selling
- Use the 80/20 rule, 80% content, 20%product.
Don’t Spam
- Don’t overpost & annoy your audience. Also, avoid oversharing or any sort of ranting about issues, employees or customers.
No Politics
- Keep your feeds neutral. You may lose potential customers whose opinions might differ from yours.
Don’t Stop Posting
- The less you post, the less value that Facebook’s algorithm will give your future posts. Users will also forget about you – so keep it up!
Don’t Ignore
- If you have fans that are commenting or asking questions, make sure to post a reply & deal with any rowdy fan comments via Messenger.
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