When it comes time to edit blog posts, do you hide under your desk, cross your fingers, and hope the editorial fairy comes along and…
Keywords Still Matter—Just Not the Way They Used To
When asked about search engine optimization, the first thing you think of is keywords, right? With the influx in SEO experts and agencies that specialize…
Long-Form Content is the New Short Form
We all follow that one person on Facebook that loves to post long, rambling statuses. Whether it’s the latest news story or their thoughts on…
The Challenges of Scaling Your Content Marketing Strategy
Content makes the marketing world go around, but the sheer volume required for campaigns can be overwhelming. HubSpot found companies that posted 16 times or more per…
Keep the Fire Burning Without Burning Out: Freelancer Motivation Tips
I remember the days when I longed to be paid to write. I would daydream during my job of having the flexibility to work…
The 9 Life Stages of an Evergreen Blog Post
If you want your content to live beyond today, you have to create content that is evergreen. Evergreen content increases your chances of gaining exposure…
Why Writing a Style Guide for Content Development is Essential
Where marketing is concerned, content is king these days. From white papers and ebooks to Facebook and Twitter, content is everywhere. If you are a…
How Content Marketing Outperforms PPC
In business, it’s easy to be swayed toward marketing tactics that generate fast results. If executed correctly, a pay-per-click (PPC) marketing campaign can help you…
How Co-Working Spaces and Online Currencies Have Changed Freelance Writing
Now is a great time to be a freelance writer — perhaps the best it has ever been. I know that to be true for…
Internal Content Marketing is Just as Important as External
Effective content marketing begins with the people and processes within your own organization. That’s because good content reflects the culture and values of the organization.…
How to Install Google Analytics to Measure Content Marketing
Still not set up on Google Analytics? Don’t worry, you’re not alone, and this post will tell you exactly how to install Google Analytics on…
Life as a Freelance Writer: Developing Your Personal Brand
Whether you always knew you would be a writer or you recently realized you have in-demand skills, getting started in freelance writing is an exciting…
Is It Time to Shift Your Ad Spend to Content Marketing?
As 2017 starts winding down, marketers are turning their attention to the latest trends that will define their marketing plans for 2018. One of those…
The Video Pivot: What Does It Mean For Writers?
Writing had a beginning just a few thousand years ago. You might see its end within your lifetime. That’s what some tech leaders are suggesting…
Words and Phrases to Ban from Your Social Media Vocabulary
Share Have you ever cringed at something a brand or business said on social media? Often, small words can make a big difference in how brands are perceived. Language is powerful and has a huge impact on the sentiment your content expresses. Nobody—not even a social media marketer—is perfect, so it’s understandable that a company’s […]
7 Simple Tactics to Produce a SEO-friendly Blog Post
When you’re writing a blog post for a client, you have to think beyond the act of writing the content. Content marketing often intersects with search…