There are a lot of reasons you might be thinking about deleting your Facebook account — perhaps you think you spend too much time on it and want to take a social media cleanse, or maybe you and your friends have already stopped using it, so there’s no reason to keep it around. It’s important […]

The average job opening attracts 250 resumes, and the average interview process from start to finish can take 23 days. Phone interviews can help you determine which candidates have the critical thinking and interpersonal skills necessary for an in-person interview. When you weed out less qualified applicants right off the bat, you can narrow down […]

Let’s face it: A job search is, typically, anything but fun. It’s almost as if it carries its own five stages of grief. At first, there’s denial of its demoralizing nature. Then comes the anger over either radio silence or rejection from prospective employers. Of course, there’s bargaining — “I promise to never complain about […]

A PR campaign can have a long-lasting impact on your brand’s reputation and public image. But it must be well-planned. An effective PR campaign is more than just a press release on a new product or a fundraiser to raise brand awareness. To create a remarkably effective PR campaign, you need to take some big […]

Buyer personas are a crucial component of successful inbound marketing, particularly for the sales and marketing departments. After all, the marketing team needs to know to whom they are marketing, and the sales team needs to know to whom they are selling. But once you sit down to craft your buyer personas, you may find […]

How to Write a Business Plan Write an executive summary. Describe your company and business model. Analyze your market’s conditions. Explain your product and/or service. Outline all operations & management roles. Design a marketing & sales strategy. Detail a financial plan with business costs, funding, and revenue projections. Summarize the above with an appendix. Not […]

This post is an excerpt from the video series 4 Essential Microsoft Excel Skills Every Marketer Should Learn. If you want to become a master of the almighty spreadsheet, watch the full video series here. I know, I know … “VLOOKUP function” sounds like the geekiest, most complicated thing ever. But trust me: as was […]

You’ve heard it from us before: “The way consumers prefer to access content has changed.” “We’re seeing a fundamental shift in the way we market and sell products.” “Buyers are no longer okay with outbound emails and cold calls. Instead, marketers need to create and deliver content that meets the consumer where they already are.” […]

You’ve heard the term “break even.” It’s a popular way to describe a time when you spent exactly as much money as you made. “We gambled $200 at the casino and won $200, so we broke even.” But in a business context, it’s not that simple. Your break even point doesn’t just happen in Vegas, […]

Instagram’s new algorithm uses engagement as the most important metric to determine a post’s popularity. Essentially, the more likes and comments your posts get, the more your posts will be seen by a larger audience. The importance of engagement is why it doesn’t surprise me that buying likes might seem like a tempting option. It’s […]

Alright, everyone: I’m about to let you in on a few of my best-kept interviewing secrets. In this post, I’ll uncover real questions I use when interviewing candidates for inbound marketing positions and the answers I’m looking for. These questions are meant to assess candidates not only for their marketing talent, but also for who […]

Google Sheets can be used for a lot more than just storing and organizing your data. With the right add-ons, you can streamline your reporting process, collect big-picture data predictions and analysis, and even send emails — all from your spreadsheets. Before we dive into the 12 Google Sheet add-ons, here’s a brief overview on […]

Conventional wisdom tells us that views, especially three-seconds ones, are a vanity metric. But Facebook tracks them for a good reason. In 2016, they analyzed their users’ video consumption data and discovered that 45% of people who watch the first three seconds of a video will keep watching it for at least 30 seconds. Facebook’s […]

Two months ago, Mark Zuckerberg wrote a Facebook status that struck fear in marketers all over the world. He announced the social media giant will overhaul its algorithm once again to give users more opportunities to engage with their friends and family — Facebook’s original purpose — and less with brands, flattening their organic reach […]

Direct-to-consumer companies cater to people’s desire for simplicity. They eliminate the hassle of researching brands and choosing from hundreds of options, making shopping practically effortless. D2C brands manufacture, market, and distribute their own products without using middlemen, which enables them to reduce costs, interact directly with consumers, and provide a seamless start-to-finish buyer’s experience. For […]

If you regularly send PDF files over the internet, the guide below will make your life a lot easier. PDF, short for portable document format, is a type of digital file that allows you to send content that is readable by other users regardless of what software they use to view the file. And in […]

Writing a cover letter can feel like a daunting task, particularly if you don’t have a lot of “real world” experience. Fortunately, a cover letter is actually an exceptional chance to explain how your extracurriculars or classes taught you leadership and time management skills. To really stand out, it’s important to personalize your cover letter […]

When you first start a business, you’re laser-focused on the quality of your product — polish the idea, build it, rebuild it, test it, go to market. Money doesn’t matter much yet. You might have initial funding, but all of it goes to research and development. But when that product begins to sell, and funding […]

In 2012, J.C. Penney stopped promoting sales and offering coupons. Instead, they advertised new “everyday low prices” — which seems like a pretty good idea, right? Except, in 2012, sales for J. C. Penney actually dropped 25%. J.C. Penney found they actually made more money when they raised the prices of their products and then […]

If a picture is worth a thousand words, a stunning product picture is worth a thousand website visits. I don’t have data to back up that statement (yet). Nevertheless, product photography can become this valuable to your ecommerce website strategy. According to Trellis, 51% of Americans with internet access prefer to shop online, and that […]

Emojis can be powerful tools that help your messages stick with your audience: a study found that participants who were sent messages with emojis scored higher on memory than those who were sent messages without emojis, indicating that emojis can make your message more memorable. That same study also found that emojis can help portray […]

Did you know an Instagram post with at least one hashtag averages 12.6% more engagement than a post with no hashtags? Hashtags are powerful. They can help your posts reach a target audience, attract followers in your niche, increase engagement, and develop a more positive and recognizable brand image. Here’s the thing, though: with great […]

In simplified terms, a SERP (which stands for Search Engine Results Page) contains two types of content: organic and paid results. In an effort to make the user search experience easier and more direct, Google created SERP features, on-page content that gives users answers to their queries without requiring them to click into an organic […]

We found the number one productivity killer in the workplace, and contrary to what you might think, it isn’t social media, hallway gossip sessions, or Friday’s happy hour. It’s your work space. About 70 percent of U.S. offices use an open environment, including big Tech companies like Apple and Google. But just because Apple’s doing […]

If you’re using a PC, you’ll need to click on the small upside-down triangle next to your value and select “Value Field Settings” in order to access the menu.Digging Deeper With Pivot Tables

You might assume young people don’t hear what you have to say, but they do — they just choose not to listen. Because a filter isn’t just for Instagram. The up-and-coming generation filters everything in the world around them because they have to, and that includes your marketing messages. I admit it. I’m guilty of […]

When I was 14, my dream was to play college baseball. But I had one small problem: I only weighed 100 pounds. And even though I still had four years to bulk up and improve my skills, I knew I had a long way to go. Fortunately, my coach always knew how to keep my […]

Late last week, it was discovered that Instagram had lowered the rate limit for its Platform API for some developers and completely removing access to it for others — without warning. While these changes remain unconfirmed by Instagram, it appears that the visual content-sharing app has somewhat drastically decreased the frequency with which developers can use […]

If you work in tech and haven’t yet downloaded the app Blind — well, you’re missing out. Blind calls itself “an anonymous community app for the workplace,” where employees of various tech companies gather to namelessly ask questions, leave feedback, or start discussions about everything ranging from salary to industry gossip. So when Blind surveyed its […]

Ecommerce is predicted to account for 17% of all U.S. retail sales by 2022. As ecommerce grows, so does competition, making it hard to differentiate your website from everyone else’s. It isn’t enough to have a one-of-a-kind product: to attract your ideal audience — and more importantly, to turn that audience into passionate brand ambassadors […]

Here’s a cliche among digital marketers: Search engine optimization (SEO) isn’t what it used to be. Here’s a true statement you don’t hear as often: Your SEO strategy for 2018 shouldn’t focus on keywords. These days, most businesses understand the basic concepts of SEO and why it’s important. However, when it comes to developing and […]

I’ve always been a little leery of proclaiming anything “the best.” I never declared anyone my best friend as a kid because I was afraid my other friends might assume I thought less of them. So it was a little difficult for me to come up with just one “best” advertisement of all time — […]

Think of a really good print advertisement you’ve seen lately. What did you like about it? Chances are that while the content of that ad was important, the design played a big role in drawing you in. It’s important to think of your resume like an advertisement to job recruiters. Writing a standout resume goes […]

Earlier today, members of Facebook’s staff held a small press event with a status update on efforts to prevent its platform from being weaponized to influence major national events like elections. Last year, Facebook came under fire when it was revealed that it had been weaponized by foreign actors to spread misinformation and divisive content in hopes of […]

When you work at a small business with a limited budget, it’s not really possible to shell out $340,000 for a 30-second TV commercial, or $10,000 for an email marketing campaign. It can be frustrating when your budget dictates how many people your business can reach. Surprisingly, there are a lot of free ways to […]

Chances are, at this very moment, you have more then one application open on your computer or phone. The question today is not if you should use tools, but which ones should you be using. There’s no shortage of options. With over 5,300 marketing tools alone, how does someone choose the best solution? In the […]

Facebook has reportedly suspended its plans to debut a new smart speaker at its annual F8 developer conference in May. The decision comes amidst ongoing scrutiny and backlash from the alleged misuse of its users’ personal data by analytics firm Cambridge Analytica. The postponement, first reported by Bloomberg, comes at a time when user trust in Facebook […]

Every social network makes it clear how to put a link in your bio on their platform — except Instagram. Twitter lets you tag other handles in your bio. LinkedIn gives you the ability to link yourself to your employer’s official page. Facebook allows you to tag a number of different businesses, interest pages, and […]

OK, you get it. Artificial intelligence is kind of a big deal. It’s a huge buzzword in the marketing community. People talk about how it’ll change the world daily. And you can’t throw a rock without hitting a company with AI in the name these days. But what about real world uses for AI? Where […]

Ecommerce, short for “electronic commerce,” is the process of buying and selling physical or electronic items online. In 2018, ecommerce is more popular than ever before. For many people, it has replaced brick-and-mortar stores as the preferred way to shop. Mobile devices have greatly contributed to the rise of ecommerce: it’s estimated that mobile will […]

There’s nothing quite like a sudden Google algorithm update to leave marketers feeling equal parts confused and concerned. It seems like they wait for you to get all of your ducks in a row and then unleash an update that makes your efforts instantly obsolete. Sure, they’re pretty open about that fact that they’re doing […]

Instagram isn’t a new platform, but it changes so often, sometimes it’s hard to keep up. You might have some questions: how can I add the new geofilters feature to my Instagram Story? Can I use my Snapchat filters on my Instagram pictures? What’s up with this new update — how do I even apply […]

If you’re like me, you probably use Google many times a day. But chances are, unless you’re a technology geek, you probably still use Google in its simplest form. If your current use of Google is limited to typing in a few words and changing your query until you find what you’re looking for, I’m […]

This is a question with many answers, and usually the best one anyone can give you is: “it depends”. Not too helpful, right? At Wyzowl, we set out to answer this question once and for all. In February 2018, we contacted 70 explainer video companies from across the industry and asked them how much it […]

Collectively, Instagram and Snapchat attract 687 million daily active users. Their large audiences make them both great platforms to market your brand — but if you’re working at a small company and can’t justify spending your resources on both, which one do you choose? Since both platforms increasingly overlap in features, function, and advertising components, […]

Almost exactly two years ago, Instagram made changes to its algorithm that left some users, in a word, dissatisfied. The changes would modify the algorithm so that posts no longer appeared in chronological order on a user’s feed, but rather, surface pictures and videos that it thought might be of greater interest. This, like any […]

It’s so interesting to watch classic films, isn’t it? I’m a big fan of the genre, and always have been. But as my time working in tech progresses, I’m particularly drawn to the ones that were, in their own way, predictive. Futuristic. What was then science fiction. What’s behind my fascination is how much we […]

According to Statista, global ecommerce sales are expected to increase 246.15% by 2021, from 1.3 trillion in 2014 to 4.5 trillion in 2021. The ecommerce industry is booming and shows no signs of slowing down. Nowadays, stores can’t compete without offering excellent ecommerce options, and 56% of in-store purchases are influenced by digital commerce. This […]

Search engine optimization (SEO) seems pretty straightforward. You pick a few keywords, and voilà! Your page is optimized for SEO, right? Not yet. Many people understand the basic principles of SEO, but a lot has changed in the last decade. The SEO that we know and love today is not the same SEO that we […]

Whether you’re running a personal blog as a hobby, or managing the official blog on your company’s website, monetizing your work is entirely possible — it just takes a good amount of time and effort. While there’s no exact formula to start making money, there are some tried and true strategies you can start experimenting […]

You need it for networking, job recruitment, downloading resources, transferring files, setting reminders, meeting with colleagues, and so much more. Even with the rise of office chat platforms, you still depend on email for a surprising number of things. But unfortunately, not every email service is completely free to use. And even the free ones […]

content assets, such as social media or a blog,MOrganize highly variable data at the top of the chart to make it easy to read.Best used to illustrate part-to-whole relationships.Use contrasting colors for greater clarity.Make chart scale large enough to view group sizes in relation to one another.Use circular shapes only.Waterfall Chartsbasic and clear map outline […]

Instagram doesn’t always make us feel our best. While the photo-sharing platform encourages creativity and has become a powerful tool for brands, usage of the app has also been connected to increased levels of anxiety and depression among young people. If you’ve finally tired of Instagram’s endless stream of FOMO-inducing vacation pics, slime videos, and […]

Ads in 2018 are anything but straightforward — but that’s kind of the point. Consider for a minute that this green rainbow is an ad: McDonald’s “Shambow” light installation, Chicago, St. Patrick’s Day 2018 (Image via Adweek) And this “Ketchup” jersey is also an ad: Doritos’ limited edition Ketchup streetwear line (Image via Adweek) Once […]

You might know your Instagram content is good, but imagine how much better it will seem if it looks like 10,000 people agree. Whether you’re trying to become a social media celebrity or simply looking to spread brand awareness on Instagram, it can seem tempting to pay for your first couple thousand followers. There are […]

Does Blogging Help With SEO? Blogging helps boost SEO quality by positioning your website as a relevant answer to your customers’ questions. Blog posts that specifically use a variety of on-page SEO tactics can give you more opportunities to rank in search engines and get customers to visit your site. Search engine optimization is incredibly […]

In my last internship, my manager told me a funny story about her 18 year-old brother after he visited the office one day. And it made me realize I officially don’t understand the teenage mind anymore. After meeting me for a mere two minutes, he wanted to add me — the only other person around […]

You can’t go anywhere these days without hearing about the elusive, purportedly mystical powers of influencer marketing. But is this buzzword-laden tactic actually worth your time and energy? According to a recent study comprised of marketers from a variety of industries, 94% said influencer marketing was an effective campaign strategy. That’s great news for marketers — […]

Every day, five billion YouTube videos are watched around the world. And they’re not just being watched — they’re being devoured. The average YouTube session by any one viewer is roughly 40 minutes, up 50% from the previous year, according to Omnicore. If only there was a way to make money off of a website […]

Welcome to this week’s edition of “Unriddled”: the HubSpot Marketing Blog’s mid-week digest of the tech news you need to know. This week, we’re coming to you live from South by Southwest (SXSW), a festival of interactive events where we’re positively drowning in a sea of bots, music, and some of the best tacos around. […]

In the world of social media marketing, the word “engagement” gets thrown around a lot, but few brands actually know how to achieve it. Brands might pursue the low-effort game of tweeting, ‘gramming, feeding Facebook, and Linkedin-ing updates about products, services, and educational content, but see little engagement. Engagement just isn’t easy to produce. You […]

At SXSW, one will inevitably come across things that are … weird. Afterall, the host of this annual interactive, music, and film festival is Austin, Texas: a city with a motto of, “Keep Austin weird.” So when I got word of a Google Home app that could allegedly read my mind, I was skeptical — […]

Let’s be honest (which, we admit, may be slightly ironic for an article about lying) and confess we’ve all been tempted to lie in an interview. But most of us also know telling whoppers will get us nowhere fast, and so, we give it to a recruiter straight — for better or worse. Unfortunately for […]

How to Write a Resume Write your name, email address, and phone number at the top. Verify that your email address and related contact information sound professional. Include the jobs that are most relevant to your target industry. Describe each company, job title, your responsibilities, and your accomplishments. Be specific! Summarize this experience in a […]

With every tech event I cover, there seems to be a central emerging trend that people just can’t stop talking about. Something like 5G. Or AI. Or VR. Or blockchain. If you’ve come across talks and headlines on blockchain lately but just can’t seem to wrap your mind around it — you’re not alone. According […]

People have a lot of feelings about social media. Love it. Hate it. Use it for business. Build a brand on it. Quit it. Come back to it. With so many mixed messages, how are marketers supposed to stay on top of the right way to use social media — and moreover, what users actually […]

Messaging blog WABetaInfo released new information today indicating that Facebook has plans for major changes to Messenger. Among them are a new design, auto-translate tools, and the addition of disappearing visual content. While a new iOS version of the Messenger app was recently released, according to the post, these rumored features are not yet available. Facebook’s Big […]

Events kicked off today for SXSW — a multi-day series of festivals and conferences in Austin, TX — with a jam-packed, star-studded lineup of interviews and panels on the convergence of interactive, film, and music. Among those sessions was the “SXSW Report on Trust: Gov’t, Tech & Media” a discussion with none other than journalist Dan […]

They say you learn more through failure than success. After building bots for a few years, I’d say I definitely agree. While I’ve had a head start, I know many businesses are thinking about bots for the first time. That’s why I want to share ten things I wish I knew before I started. Learn […]

When Backlinko released its analysis of 10,000 Google Home voice queries — we were fascinated. After all, we do spend a good chunk of time around here thinking, talking, and writing about voice search. Heck — I even filled my home with three different smart speakers to see which one worked best. And when it […]

To understand how Instagram’s algorithm works, it’s important to consider the purpose behind it: the algorithm aims to delight you. If it doesn’t show you interesting and engaging content, you’ll exit the app. The algorithm needs to keep you scrolling. How does the Instagram Algorithm work? When deciding how high your post should show up […]

  Every marketer has a story about getting penalized by Google. Although many websites have evidently been punished (not just by big algorithmic updates, but also by one of the 400,000 tiny manual actions Google takes), the average marketer or webmaster hasn’t noticed when they have. According to Kissmetrics, only 5% of penalized websites are […]

In the search for top talent, every recruiter prefers an informed candidate. Why? Informed candidates make the hiring process easier by asking smarter questions, doing the necessary research on the company, and tailoring their expectations to the role they’re applying for. So how can these job-seeking unicorns be spotted? Here are a number of indicators […]

“I’m not comfortable putting my name on this.” I received this comment once from a colleague at a previous employer, responding to an article I wrote for him under his byline. But when I dug in, I found that his issue with the piece were a few small errors that were easy to fix. Sweeping […]

For certain types of email subject lines, the answer is … Probably. That might be surprising to marketers. For a long time, AI has been either an over-hyped set of technologies that didn’t deliver on their promises or it’s been a pie-in-the-sky idea that didn’t translate into real-world applications. My, how the times have changed. […]

2017 was a year of experimentation. We were committed to shifting our entire social media strategy to grow our viewership and audience, while continuing to engage with our audience where, when, and how they wanted. To successfully do this, we spent the year experimenting with how to best deliver content on all platforms, particularly on […]

Have you ever seen an article, thread, Tweet, or GIF on Twitter and thought, “I really want to save this for later?” Until now, the only way to save a Tweet was to like it, copy the link somewhere, or screenshot it. Now, there’s an easier way. Twitter just announced a new Bookmarks feature that […]

Let’s say you want to find a specific @elonmusk tweet about machine learning, but can’t find the tweet when you scroll back in your feed. Or you’re hosting a “2018 web design” webinar and want to compile a list of experts using Twitter. Or maybe you just want to see Twitter conversations between @garyvee and […]

You have a tenure problem. Per Business Insider, out of the top 10 largest tech companies, only Facebook breaks the two-year mark (2.02) in average tenure. Uber falls at 1.23, Snap at 1.62, and Airbnb at 1.64. I wonder how long the average onboarding period is per company? Or how long it takes to fill […]

Today Facebook announced a new feature that will allow business Pages to post jobs and manage applications on its platform.  In over 40 countries, administrators will be able to create job listings directly from their Pages, where they’ll appear throughout Facebook like any other post or ad would: the Page itself, followers’ News Feeds, and […]

Sometimes, email marketing can feel like a guessing game: will they open this, will they read that? If you’re an email marketer, you care about open and click-through rates, unsubscribe rates, and conversions. But your subscribers don’t share these incentives when receiving marketing emails. They don’t open your emails because they know you’ll appreciate the […]

Facebook Messenger marketing is more straightforward than you might think. I’ve built countless bots and ran marketing campaigns at scale that drove great results. Along the way, I learned a big ugly truth that most companies don’t realize until it’s too late: Most users don’t know how to interact with bots on Messenger yet. But […]

13 years ago, content marketing didn’t really exist. Now it’s the top hiring area in the creative job market, with 25% of executives planning to grow their team this year. If you work in content marketing, you probably know that its booming growth and ever-evolving ecosystem forces us to learn new skills quickly, and constantly […]

Foi-se o tempo em que se acreditava que para conquistar clientes e vender mais era preciso ter dom. O nível de competição existente atualmente no mercado não permite mais argumentações baseadas em “achômetro”.  O cliente quer que você mostre que tem soluções reais às necessidades dele.  Justamente por isso, no mundo dos negócios, há diversas […]

I’m not a morning person. My morning consists of waking up as late as possible and feeling personally victimized by my alarm clock. And no matter how many times I wake up to my alarm, my first thought is always, “Why are you doing this to me?!” It has caused a love-hate relationship between my […]

“Hold on, let me just confirm the solution for you,” the service rep responds as she scrambles to look up the answer to a customer’s question. It’s the corporate equivalent of a retail employee wandering aimlessly down each aisle when you ask where a certain product is, like you couldn’t have done that yourself. Customers […]

As of late, it feels like an arms race between email marketing or Messenger marketing. A world where marketers have to pick: the workhorse of today or the most exciting channel of tomorrow? At first glance, I can see why. We’ve seen audiences engage an insane amount on Messenger — 619% more than email. There’s […]

“As the media and digital landscape evolves at breakneck speed, continually reassessing the tools, services, and programs you’re employing is a great way to determine real-time ROI of your overall spend. Today’s measurement tool may be worthless to you tomorrow.”With the 8 Free Budget Planner Templates to Manage Your Marketing Spend, you’ll be able to […]

Tell someone to write a poem, and chances are, they’ll freeze up. Tell someone to write a haiku, however, and we bet they’ll bang one out in less than 10 minutes. The reason: constraints unleash our creativity. But how can you translate that to the complex world of content marketing? The below diagram will help […]

This summer, I decided to really give the whole “be-present-in-the-moment” thing a shot. I wanted to take this seriously, so I decided to check out a couple self-help books dedicated to the idea of “living in the now.” And here’s the thing: some of the ideas, I could really, really get behind. But others didn’t […]