A few weeks ago, I gave a talk at the Multifamily Social Media Summit in Napa, CA. It was my second consecutive year attending the event, and I wanted to give the audience something fresh — my talk was going to be about Facebook Messenger. A few days before the talk, a member of the […]
Want to track your packages with the swipe of your finger? Now you can. Need to split a complicated dinner bill? It’s no longer a 10-minute math problem. Lifestyle apps constanly appear in the Apple App Store and Google Play Store and at least attempt to make our lives easier. Not only have some of […]
“OK, Google. Good morning.” My name is Amanda, and these are the words I use to start my day. And no later do I utter them, it seems, than a smart home speaker responds with, “Good morning, Amanda,” followed by a brief weather report, and tech news briefings from a handful of sources. For many […]
This past summer I managed the largest acquisition campaign in my company’s history. I work at HubSpot, a marketing software company that popularized lead-gen campaigns and the whole idea of “inbound marketing,” so this is no small feat (we’ve run massive campaigns over the years). The campaign, Four Days of Facebook, drove 10x the number […]
For a long time, keyword rankings were a staple part of any SEO campaign. In a lot of cases they were a primary metric used to judge performance. Go back five or six years and we had so much more information on the keywords that users were searching for to reach our web content. All […]
Design is — and always will be — a big part of marketing. But that doesn’t mean every single marketer needs to be an expert designer. After all, the skills needed to be an effective marketer cover a wide breadth of expertise areas. Taking a note from Rand Fishkin’s T-Shaped Marketer concept, marketers need to […]
There is without a doubt no shortage of data for each action you take in your marketing campaigns, nor is there a lack of tools to help you measure them. The problem is, some metrics aren’t as important as they look. They stick out right in front of you as soon as you log into […]
There is without a doubt no shortage of data for each action you take in your marketing campaigns, nor is there a lack of tools…
If you use Facebook, you’re likely no stranger to the widespread clamor for a “dislike” button.
The event didn’t go off entirely without a hitch. While the itself is impressive — considering the Falcon Heavy’s high bandwidth for cargo (140,000 pounds, which is about 2X the capacity of any other functioning rocket in history) and high engine capacity (27 of them) — some things didn’t go as planned. First, the ship’s […]
Hello, everyone. Welcome to Monday. I need coffee. You need coffee. And we all could use a little refresher on what happened in tech last…
Most people watch movies to escape the real world, especially as a way to unwind after work. But some of the best movies can actually…
Most pre-roll ads on YouTube are something to be endured, muted, and skipped immediately after the mandatory five seconds have passed. It’s nothing personal — people just want to get to their video. So how can advertisers create branded videos that users actually want to watch? For an ad to be sought out and consumed […]
Most pre-roll ads on YouTube are something to be endured, muted, and skipped immediately after the mandatory five seconds have passed. It’s nothing personal –…
AI is all the rage on tech websites, but it can still seem like a pretty obscure, inaccessible tactic for B2B companies. The hype and expectations of AI are astronomical, yet the actual business impact it can have on B2B companies at this moment is still relatively uncertain. However, one thing I can assure you […]
AI is all the rage on tech websites, but it can still seem like a pretty obscure, inaccessible tactic for B2B companies.
As an acquisition marketer, I hear questions like this all the time: “Is the PDF dead? Is the webinar dead now too? How should we continue generating leads for our sales team while continuing to innovate on the content formats we produce and gate behind a form?” It’s 2018, and the way our prospects and […]
As an acquisition marketer, I hear questions like this all the time: “Is the PDF dead? Is the webinar dead now too? How should we…
We live in an age where it seems like privacy comes at a premium. It feels like the number of headlines we see about data breaches, for example, come at a higher (and troubling) frequency every year. Many of us wonder what we need to do to protect ourselves. Freeze our credit? Use a different […]
We live in an age where it seems like privacy comes at a premium.
If you can’t beat ‘em, join ‘em. This is a lesson Facebook has perfected over the last year as it continues to launch products to compete with Snapchat, the app it tried and failed to purchase back in 2013. The battle over the disappearing social media story continued recently with the launch of Facebook Stories […]
If you can’t beat ‘em, join ‘em. This is a lesson Facebook has perfected over the last year as it continues to launch products to…
I don’t know about you, but when I hear the name “Justin Timberlake,” I instinctively roll my eyes. And while that sentiment may have caused 90% of you to bounce from this page, please, hear me out: This post is about Google more than it is about him. It all started when my colleague, HubSpot’s […]
I don’t know about you, but when I hear the name “Justin Timberlake,” I instinctively roll my eyes.
Everyone thinks they can write. Even, it would seem, robots.
Everyone thinks they can write. Even, it would seem, robots. But do these automated writers really have the ability to produce content to rival the work produced by those of us who write for a living? Should we see them as a threat? Likewise, whether you are a brand manager within retail, travel, finance or […]
“Where do you see yourself in five years?” Of all the job interview questions out there, this has always been one of the most difficult.…
“Where do you see yourself in five years?” Of all the job interview questions out there, this has always been one of the most difficult. These days, however, the next steps in your career aren’t always linear. The age-old corporate ladder model of putting in a few years as an associate contributor, becoming a manager […]
Thomas Edison grossed 1,093 patents over the course of his career. He was also reportedly fired from his first two jobs for not being productive.…
Thomas Edison grossed 1,093 patents over the course of his career. He was also reportedly fired from his first two jobs for not being productive. Huh? Popular opinion might say that’s because creativity needs both stimulation and room to breathe. These workplaces were likely either uninteresting or too stressful, preventing Edison from flapping his inventive […]
Last Friday, YouTube announced it would be work to further curb the spread of propaganda on its channel — this time, by adding a designated…
Friends, I have a confession to make. There are moments when I obsess over Google’s algorithm in the same way that certain movie characters might obsess about their exes. I mean, we all do, right? After all, just look at how much my colleagues and I discussed it right here on the Marketing Blog. Here’s […]
Friends, I have a confession to make.
The marketing spoof is one of the best and worst institutions in our industry. Done well, it can result in one hilarious comedy skit after another, like SNL’s recent parody of an ad for the smart home assistant, Amazon Echo. Even Apple’s advertising has been parodied so far and wide over the last decade, there […]
The marketing spoof is one of the best and worst institutions in our industry. Done well, it can result in one hilarious comedy skit after…
My college roommate was the fastest writer I’ve ever met. If he had a 10 page paper due at 9 AM on a Thursday, he would start writing it at 6 AM … that day. And the craziest part of all was that he always got A’s. I couldn’t never grasp how he could do […]
My college roommate was the fastest writer I’ve ever met. If he had a 10 page paper due at 9 AM on a Thursday, he…
Today’s B2B buyers rely on digital channels through every stage of their journeys — even long after in-person sales interactions with reps. As a result, commercial organizations’ efforts to identify, nurture, and pursue opportunities “serially” — first through digital engagement via marketing, followed by a hand-off to sales for in-person interaction — is failing to […]
Today’s B2B buyers rely on digital channels through every stage of their journeys — even long after in-person sales interactions with reps.
Search engine optimization (SEO) is an evolving science. While some of the core principles may stick around forever, the more nuanced parts of it are subject to continuous change. As a result, many of the “proven” tactics people have used in the past — keyword stuffing, link schemes, and so on — are now the stuff of […]
Search engine optimization (SEO) is an evolving science. While some of the core principles may stick around forever, the more nuanced parts of it are…
There’s really nothing like a truly spectacular lunar event. I remember the first time I saw a lunar eclipse, for example — I was in the third grade and, for the first time, didn’t immediately tune out my Dad’s seemingly endless enthusiasm for science and history. I also remember the first time I first witnessed […]
There’s really nothing like a truly spectacular lunar event.
February 1, 2018 1:00 pm Source: https://blog.hubspot.com/marketing/rss.xml?tabid=6307&moduleid=8441&maxcount=250 Link: https://blog.hubspot.com/marketing/what-is-strategy-why-its-more-than-a-to-do-list-video
If a client so much as sneezes an idea in my direction, I’ll have a fully fleshed out strategy in under an hour. You know how all the productivity gurus describe “being in flow”? That’s kind of what happens. My brain starts overflowing with answers. “Oh! You need to do X. You need to say […]
If a client so much as sneezes an idea in my direction, I’ll have a fully fleshed out strategy in under an hour.
Although the exact day and time you post content to Instagram matters less than it used to — since your followers’ newsfeeds are now organized by relevance, engagement, and other factors versus post age — it’s definitely still important. Here’s why. Let’s say 10% of your audience is online on Tuesday at 3 p.m. You […]
Although the exact day and time you post content to Instagram matters less than it used to — since your followers’ newsfeeds are now organized…
As content strategists, we spend a lot of time talking to business people about the importance of storytelling to their business. When the subject comes…
Whether it’s International Cat Day, Pizza Day, or Talk Like a Pirate Day, it seems like almost every day, the internet is celebrating a holiday.…
Influencer marketing has skyrocketed since it first made its mark. That’s very much due to the way purchasing decisions have changed over the years. You might…
When people talk about today’s most popular social sharing websites, YouTube often gets left out of the conversation in favor of sites like Facebook and…
I’ve worked at a number of different companies including private businesses, bootstrapped startups, venture round start-ups, and pre-IPO startups. And I’ve worked at these companies…
I’ve worked at a number of different companies including private businesses, bootstrapped startups, venture round start-ups, and pre-IPO startups. And I’ve worked at these companies in a variety of capacities: recruiting, sales, and account management. Along the way, I’ve noticed the same few situational factors influence employee performance at work. They are: The ability to […]
It’s no secret that we love data. Data helps you understand your audience. It tells you how they do things, what they prefer, and who they are. And when it comes to social media, our love for data doesn’t fade. That’s why we love analytics and insights. They help you measure the impact of your marketing […]
It’s no secret that we love data.
Instagram scrollers beware: your favorite photo-sharing app recently released a new feature that shows friends when you were last online. Similar to the activity status found on Facebook Messenger and WhatsApp, Instagram’s new setting is now turned on by default in your account. Only people you follow or have recently DM’d will be able to […]
Instagram scrollers beware: your favorite photo-sharing app recently released a new feature that shows friends when you were last online. Similar to the activity status…
By 2019, video content is predicted to command a hefty 80% of all web traffic. If you haven’t started thinking about how video fits into…
By 2019, video content is predicted to command a hefty 80% of all web traffic. If you haven’t started thinking about how video fits into your long-term marketing strategy, now’s the time to start taking it seriously. Before you dive into creating videos, it’s important to figure out where you’re going to host them. YouTube […]
When you logged into LinkedIn around this time last year, you may have noticed something different. Actually, everything was different, because LinkedIn completely reinvented its desktop…
When you logged into LinkedIn around this time last year, you may have noticed something different. Actually, everything was different, because LinkedIn completely redesigned its desktop site. And with new features like native video and smart replies, this update continues to be important heading into 2018. LinkedIn is the world’s largest professional networking platform, with […]
It’s the start of a new year, and there couldn’t be a better time to look ahead at what the next 12 months might hold…
It’s the start of a new year, and there couldn’t be a better time to look ahead at what the next 12 months might hold for video marketers. Here at Wyzowl, we’ve just published the results of our fourth annual State of Video Marketing Survey, and the numbers suggest this is set to be another […]
It’s the start of another year, which means you’re probably back in the office after vacation, hard at work on your New Year’s resolutions. And…
Modern day marketing is a realm overflowing with data and tests aimed at shedding light on your customers’ true desires. Yet marketing teams still tend…
Shutterstock — a familiar name to many creative professionals — released its 2018 Creative Trends Report today, shedding light on the design trends marketers need…
YouTube announced yesterday that it has modified the eligibility requirements for its Partner Program (YPP), which will change the ways and ability Creators can monetize…
The phone rang a couple times before he picked up.
What Are Current Website Trends? Bold Typography Cinemagraphs Brutalism Saturated Gradients Vivid Layers of Color Text-Only Illustration Ultra-Minimalism Duotone Mixing Horizontal and Vertical Text Geometric…
Facebook announced yesterday that it will be overhauling its News Feed that will once again shift the type of content users see first, and most…
2017 marks the fourth consecutive year Orbit Media Studios has tapped the insights of 1000+ business bloggers to publish a research report on blogging statistics…
Research shows that content marketing costs 62% less than outbound marketing, yet produces 3X as many leads. Because the rewards for executing effective content marketing…
Remember that exciting self-driving car news we broke yesterday? AAA Northern California, Nevada & Utah — largely known for its roadside assistance services — has…
Disclaimer: This video is not legal advice for your company to use in complying with EU data privacy laws like the GDPR. Instead, it provides background…
“Ladder — a growth hacking company” had a nice ring to it when I started my company a few years ago.
Here I am, on my fourth day at CES 2018, and man — there has been a lot of content on emerging technologies.
It’s my third day here at CES, and today marks the opening of the 2018 event to the public. Last night marked the end of…
When the Tax Cuts and Jobs Act — better known, generally, as “the tax bill” — was signed into law on December 22, 2017, there…
Today marks the second Media Day of CES 2018, and to kick things off, LG debuted a number of new technologies at this morning’s press conference.
With more than 800 million monthly users, Instagram is a force to be reckoned with. If you’re a B2B brand, you might think the…
The first Media Day of CES 2018 kicked off in Las Vegas today, rich with presentations from exhibitors on what’s to come in tech in…
The first Media Day of CES 2018 kicked off in Las Vegas today, rich with presentations from exhibitors on what’s to come in tech in…
If you’re anything like I am, you have mixed feelings about New Year’s resolutions. It seems like a natural time to make important changes. It’s…
If you’re anything like I am, you have mixed feelings about New Year’s resolutions. It seems like a natural time to make important changes. It’s…
A few months ago during INBOUND 2017, we launched a complete redesign of HubSpot’s website pricing page. Not because it hadn’t been redesigned in a…
A few months ago during INBOUND 2017, we launched a complete redesign of HubSpot’s website pricing page. Not because it hadn’t been redesigned in a…
The machines are here. You may have heard rumors about artificial intelligence (AI) potentially taking over our jobs. And the question is: Should you be…
The machines are here. You may have heard rumors about artificial intelligence (AI) potentially taking over our jobs. And the question is: Should you be…
If you’re reading this article, then I probably don’t need to tell you that video content accounts for over 74% of all online traffic, or…
If you’re reading this article, then I probably don’t need to tell you that video content accounts for over 74% of all online traffic, or…
As marketers, we think a lot about what it means to deliver a consistent, on-brand experience across all of our different channels. We recognize the…
As marketers, we think a lot about what it means to deliver a consistent, on-brand experience across all of our different channels. We recognize the…
January 4, 2018 11:00 am Source: https://blog.hubspot.com/marketing/rss.xml?tabid=6307&moduleid=8441&maxcount=250 Link: https://blog.hubspot.com/marketing/how-to-create-an-case-study-video-that-converts-leads
January 4, 2018 11:00 am Source: https://blog.hubspot.com/marketing/rss.xml?tabid=6307&moduleid=8441&maxcount=250 Link: https://blog.hubspot.com/marketing/how-to-create-an-case-study-video-that-converts-leads
One of the big themes for me in 2017 was what it means for marketers to do the right thing. Outbound marketing that relies on…
One of the big themes for me in 2017 was what it means for marketers to do the right thing. Outbound marketing that relies on…
When the Global Innovation Index 2017 was released, Switzerland and Sweden led the pack — as they have in previous years. What makes this part of…
Spreadsheets. Emails. Paper documents. Oh my. If this sounds anything like your current invoicing solution, you’re not alone.
We write quite a bit about the most effective ways to use Facebook.
We write quite a bit about the most effective ways to use Facebook.
December 27, 2017 1:00 pm Source: https://blog.hubspot.com/marketing/rss.xml?tabid=6307&moduleid=8441&maxcount=250 Link: https://blog.hubspot.com/marketing/create-videos-that-convert-leads
Owning or working for a small business can be extremely rewarding. You have a good view of the business operations, your work is visible, and…
I’ve become a morning walking companion to people I may never meet.
When it comes to the final days before vacation, people tend to fall into one of two camps: 1) those who watch the clock incessantly,…
The HubSpot Marketing Blog has been around since 2006. Think about that for a moment. It’s been 11 years — with is plenty of time…
December 20, 2017 11:00 am Source: https://blog.hubspot.com/marketing/rss.xml?tabid=6307&moduleid=8441&maxcount=250 Link: https://blog.hubspot.com/marketing/write-brand-slogan-video
A whopping number of emails hit your subscribers’ inboxes each day. With so much competition for attention, it’s inevitable that a percentage of your subscriber…
Last Thursday, the Federal Communications Commission (FCC) voted 3-to-2 to repeal regulations of internet service providers. Those regulations fell under a general title: net neutrality.
As marketers, we spend a lot of time planning, writing, and experimenting with content to grow our audience and get prospects into our sales reps’…
The days remaining in 2017 are few, and 2018 is just around the corner — things you undoubtedly know already. But here’s something you may…
Disclaimer: This blog post is not legal advice for your company to use in complying with EU data privacy laws like the GDPR. Instead, it provides…
With 2.2 billion active users, it might seem like turning followers into paying customers on Facebook would be easy. At least a few of those…
I remember talking with an acquaintance a few years back who had recently graduated from college about how she envisioned her career progressing. Here’s how…
The way we ask for recommendations has evolved. Whereas once upon a time we may have asked a neighbor to recommend a product or service,…
“We’ll miss you, Cliff.” said Andy, my manager. His face looked long when he was sad. We were both working for a company that just…
Have you ever accidentally wasted an entire day in Photoshop? I have. It’s not like you start out aimlessly. You have a simple goal in…
I don’t know about you, but I have an odd fascination with LinkedIn’s “Who’s Viewed Your Profile” feature. There’s a natural curiosity about who’s checking…
December 6, 2017 2:48 pm Source: https://blog.hubspot.com/marketing/rss.xml?tabid=6307&moduleid=8441&maxcount=250 Link: https://blog.hubspot.com/marketing/brainstorming-doing-it-wrong
It’s a situation familiar to many of us: That moment when something just feels off. You have a less-than-great feeling about your work environment, and…
The past three months, it seems, have been a nonstop parade of major tech events and the new product announcements that come with them.
The holidays are coming, and I’m feeling cheerful.
Invoicing. Seems pretty straightforward, right?
Click. Click. Click. Tick-tock. Tick-tock. Tick-tock. That’s the sound of an unproductive day passing by.
If you think November is too early to be dreaming of sugarplum fairies and hanging the stockings with care, then consider this your official warning:…
