Everyone makes mistakes. Even (especially?) marketers. Usually, we learn from them and move on with our lives, maybe escaping with just a touch of public…

November 28, 2017 1:00 pm Source: https://blog.hubspot.com/marketing/rss.xml?tabid=6307&moduleid=8441&maxcount=250 Link: https://blog.hubspot.com/marketing/video-marketing-metrics-should-pay-attention-to

As of March 2017, Facebook had 1.28 billion active users each day, and over 85% of those users were outside of the U.S. and Canada.

When Brian McGrory, Editor-in-Chief of The Boston Globe, gave a talk at HubSpot’s Cambridge office this summer, he told us a story about a crucial…

The intimidators. The slackers. The credit-takers. The “I actually have another favor to ask”-ers.

Think about the last time you were on a conference call with someone in a different location. Did you run into any communication challenges –…

Gone are the days of the CMO who isn’t fluent in metrics, analytics, and spreadsheets. The internet has made marketing far more measurable (and therefore…

You can’t go anywhere these days without hearing about the elusive, purportedly mystical powers of influencer marketing. But is this buzzword-laden tactic actually worth your…

Have you ever noticed that some URLs start with ” http ://” while others start with “https://”? Perhaps you noticed that extra “s” when you were…

When Facebook makes any change to its algorithm or News Feed, the standard response is that it’s cause for panic.

Halloween is a fun holiday, and it doesn’t get the attention it deserves. It doesn’t have recognizable songs or vacation days associated with it, and…

  Say you’re in the market for a new pair of headphones or a new guitar tuner. Where would you start your search? Google, right?

Let’s cut right to the chase: At this week’s Samsung Developer Conference, the event’s namesake announced a bunch of really cool new stuff.

Hi. I’m Nick, and I’m new to the HubSpot Marketing Blog. But I’m not new to HubSpot. I’ve been working at HubSpot for over a…

Starting to notice some droopy shoulders around the office? Sounds like it’s time to plan a team outing. Team outings are a great way to…

Have you ever noticed that some URLs start with ” http ://” while others start with “https://”? Perhaps you noticed that extra “s” when you were…

The most effective marketers have their content strategies firing on four cylinders:

Have you ever looked through your Instagram feed and wondered how some people make their photos look just so good with just a smartphone and…

Writing is easy. Most people can do it. If you’re reading this, you can write.

Empty space is not always wasted space. In fact, when it comes to web design, it’s a best practice to give your content a little breathing…

One of the wisest things I’ve ever read about product marketing came from the writer of a children’s book. “If you want to build a…

We’ve been following the competition heating up between Snapchat and Instagram since Instagram launched Stories last August. And in the year since, we’ve been keeping…

If you’re reading this blog post, there’s a good chance you arrived here by clicking on a link in an email we sent to you.…

When was the last time you ran a competitive analysis for your brand? If you’re not sure, or if the last “analysis” you ran was…

Let’s say you’ve come to the difficult realization that quite frankly your brand — if you can even call it that — is all over…

October 11, 2017 10:00 am Source: https://blog.hubspot.com/marketing/rss.xml?tabid=6307&moduleid=8441&maxcount=250 Link: https://blog.hubspot.com/marketing/if-youre-not-building-a-bot-youre-already-behind-video

Most people have a love-hate relationship with their email inbox. On the one hand, email can be exciting — whether you’re making progress with a…

We all have different reasons for getting up every morning and doing what we do every day. So why is it that, on some days,…

Successful content marketing is about creating a connection between your audience and your brand. This doesn’t mean just throwing content at your audience. It means…

No matter what they say, people do judge emails by their subject lines. In fact, 47% of email recipients decide whether or not to open…

There are a lot of things to be negative about on the internet today. And between cyberbullying on Twitter, fake news on Facebook, and too…

Do you remember when the music video for “Gangnam Style” was everywhere? Seriously, it felt like everywhere on the internet, TV, and radio, you could…

Y’all. I don’t even know where to begin. Have you ever had one of those weeks, or maybe even long weekends, when you genuinely disconnect…

October 6, 2017 10:00 am Source: https://blog.hubspot.com/marketing/rss.xml?tabid=6307&moduleid=8441&maxcount=250 Link: https://blog.hubspot.com/marketing/want-to-be-a-better-marketer-you-should-be-keeping-up-with-the-kardashians

If you haven’t already noticed, the HubSpot Blogs got a makeover this summer. And while your last makeover might’ve included a new wardrobe or hair…

As a rule, San Francisco is beautiful in October. Yesterday was no exception. Outside of the famed SF Jazz venue, it was sunny, with a…

Hiring good people can be difficult, time-consuming, and costly. If you’re in a constant cycle of hiring, I don’t have to tell you about the…

There are more podcasts available today than anyone could possibly consume.

So you’re ready to start looking for a skilled freelancer to help your project (and productivity) take off?

While it’s certainly important for a beer to taste good, there’s no denying that packaging has a big influence on people’s buying decisions. Ten years…

Copy is writing that compels.

A few weeks ago, I had an alarming revelation: I’m a crappy listener. That came to light when someone important to me pointed out that…

When it comes to building a memorable brand, it’s all about consistency. When you’re shopping for your favorite cereal or coffee at the grocery store,…

If I told you that content creation is a vital part of every company’s marketing strategy, your response would probably be a sarcastic “Well, duh.…

Productivity is generally thought of in terms of, “How do I get more done?”

Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic…

September 27, 2017 10:00 am Source: https://blog.hubspot.com/marketing/rss.xml?tabid=6307&moduleid=8441&maxcount=250 Link: https://blog.hubspot.com/marketing/gestalt-psychology-and-why-its-essential-for-good-design

Work events are really hit or miss. Let’s be honest: How many times have you found yourself anxiously fidgeting with a paper napkin in the…

Chances are, if you spend time on Instagram, you’ve come across influencer posts on the platform. You know the kind I’m talking about — featuring…

List of Blogging Websites HubSpot.com Wordpress.com Squarespace.com Medium.com Wix.com Typepad.com Tumblr.com Ah, the job search. Some refer to it as a full-time job in itself.…

In case you haven’t already heard, bots are the new black. Seriously. The new strategy of providing 1:1, instantaneous assistance to users and customers is…

Email is still the workhorse of digital marketing.

Last week, while I was using a website’s chat feature to get some much-needed customer service, I realized something shocking: I couldn’t tell if I…

Late last night — at least, here on the East Coast — a formal announcement was made that, if you’re as obsessed with the business…

When it comes to business blogging, how much time do people put into creating posts? How long are their articles? What goes into them? How…

Last year, my colleagues launched a tool called The Next Five to help people navigate through those times in their career where they’re feeling kind…

Automation is a funny thing. Too little is the enemy of efficiency. Too much kills engagement.

Like the magnificent architectural wonders that hold up The Pantheon in Rome, pillars will help you hold up your blog’s architecture, too. You have to…

Instagram has become a finely curated destination for gorgeous photos, videos, and visual content that all clamor for the best Likes and comments. It’s as…

I never used to understand what people mean when they say that they “interview well.”  How was that possible? If you’re too prepared, your answers…

Whether you’re writing a blog post, putting together a presentation, or working on a full-length report, using data in your content marketing strategy is a…

In marketing, it seems like the word “brand” is used a lot — the leading brand, off-brand, personal brand … you get the picture.  But there’s…

Social media can be an overwhelming place — even for the experts. Which networks should they use, what should they write, how frequently should they…

When it comes to product-centric events and announcements, advance leaks and rumors are nothing new for Apple. But something about this round was different. The…

Here on the HubSpot blog, we’ve been writing content for a long time — more than 10 years. And for much of that time, our…