Reporting-vs-Analytics-2-823×1024-1.jpg
 | 

Reporting Vs. Analytics

As marketers, we crave good reporting—this is how we know if we are successful in our work, and it’s how we demonstrate the value of our campaigns. Enter Pardot. With the power of Pardot and Salesforce reporting, marketers can track the success of their campaigns, measure their audience engagement and understand the impact of their […]

giphy-downsized-6.gif
 | 

Upcoming Webinars – February

It’s February, time to munch your way through several pounds of chocolate, go ice skating, and… go back to school? You read that right marketers – this month’s webinars are kicking off a series: The B2B Marketer’s Study Hall, where we’ll take you through the basics of getting started with marketing automation, to finding more […]

a1077f76-df2c-4b45-8ebc-dc2732f30850.png
 | 

Build a Better B2B Website in 3 Steps

Today’s B2B buyers rely on digital channels through every stage of their journeys — even long after in-person sales interactions with reps. As a result, commercial organizations’ efforts to identify, nurture, and pursue opportunities “serially” — first through digital engagement via marketing, followed by a hand-off to sales for in-person interaction — is failing to […]

hbr_opengraph_940x490.png
 | 

Get Over Setbacks by Learning from Them

The next time you feel that you’ve royally messed something up at work, avoid self-flagellation and think about what you can learn from it. Don’t interpret setbacks as “I’m not cut out for this challenge.” Instead, tell yourself, “I haven’t yet developed the required capabilities for it.” Framing the setback this way will not only […]

hbr_opengraph_940x490-12.png
 | 

Freelancers, Always Get Terms in Writing

One of the most stressful things about being self-employed is managing your cash flow. It’s especially difficult if clients don’t pay you on time. You can avoid most problems by putting a contract in place before you start an assignment. Don’t believe a handshake will suffice, even if you’re working with friends. Informal agreements are […]

57b789cd-3ca2-4d6b-b792-77e5b1163125.png
 | 

3 Steps to Do Your Best Work, No Matter Where You Are in Your Career

I’ve worked at a number of different companies including private businesses, bootstrapped startups, venture round start-ups, and pre-IPO startups. And I’ve worked at these companies in a variety of capacities: recruiting, sales, and account management. Along the way, I’ve noticed the same few situational factors influence employee performance at work. They are: The ability to […]

hbr_opengraph_940x490-10.png
 | 

Don’t Shy Away from Making Friends at Work

Friendships in the office can be tricky. When the boundaries are blurred between the professional and the personal, there’s a chance for feelings and team performance to be hurt. But just because there is potential for messy entanglements doesn’t mean you should avoid chatting with your colleagues. In fact, research shows that people who have […]

 | 

How to Use Instagram Insights

It’s no secret that we love data. Data helps you understand your audience. It tells you how they do things, what they prefer, and who they are. And when it comes to social media, our love for data doesn’t fade. That’s why we love analytics and insights. They help you measure the impact of your marketing […]

hbr_opengraph_940x490-8.png
 | 

Exude Calm as a New Manager

When you take on your first manager role, people will be watching. What you think, what you say, and how you show up can have a direct impact on those you’re leading. It’s important to project calmness, confidence, and competence, even if you feel stressed out. Recognize that a fleeting moment of anger or impatience […]

 | 

9 New LinkedIn Features You May Have Missed Last Year

When you logged into LinkedIn around this time last year, you may have noticed something different. Actually, everything was different, because LinkedIn completely redesigned its desktop site. And with new features like native video and smart replies, this update continues to be important heading into 2018. LinkedIn is the world’s largest professional networking platform, with […]

 | 

Planning Your 2018 Content

Your content marketing strategy’s success for 2018 depends on the types of content you create and how you reach your audience. As long as you pay attention to emerging trends, you should find success in reaching your goals over the course of the year. Start by giving attention to these four opportunities for growth. Publish […]

2018_content_marketing_predictions.jpg
 | 

24 Content Marketing Predictions for 2018

Digital Transformation Contently grew up a lot in 2017. Instead of just going through the motions, we thought about how content marketing was maturing, refined our mission, and conducted research to find out as much as possible about our clients and the industry at large. If we learned anything from last year, it’s that marketers […]