2018 is the year every business, large and small, will need to take time to include schema (or structured) markup on their site.
Search engines are using this information more and more, not least in featured snippets and voice search results, and so to future-proof your site for new search features you’ll need to have a plan in place for marking up your on-page content correctly. Get it wrong and you might face a Google penalty, so it’s key to get it right first time.
Join us on Wednesday, May 16th at 1pm EDT for ‘How to Optimize your Website to Maximize Traffic and Convert New Customers‘, in which two experts in schema and local content will be joining host Myles Anderson to discuss what tactics work best when optimizing your site for a local audience.
Topics we’ll be covering include:
- How to use Local Business-specific schema markup
- Schema best practices for multi-location business websites
- How to set up structured markup for reviews
- Creating content to target local audiences and earn local links
As always, we’d love to hear your questions for our panelists. Just head to the comments below to let us know what you’d like us to cover!
Our Expert Panelists
Martha van Berkel is co-founder and CEO of Schema App, which empowers digital marketers to create, manage, and leverage schema markup with no dependency on IT.
Martha spends her days with digital marketers from enterprises and digital agencies discussing the value of schema markup and strategizing on how it can bring the most value to their clients and companies.
As a founder of AttorneySync and EPL Digital, Gyi has come to learn what really works online. He regularly speaks and writes on SEO, and is particularly interested in local SEO.
He also has a somewhat unhealthy relationship with Michigan football and coffee. If you’re ever in Chicago, he’s happy to talk shop.
Myles is Founder and CEO of BrightLocal. He has worked in the local search industry since 2009 and has been a major contributor to the Local Search Ranking Factors Study.
Myles has also written a regular column for Search Engine Land and has spoken at SEO conferences such as BrightonSEO and Inboundcon (Toronto).
- 1pm EDT
- Wednesday 16 May 2018
- 1hr
