Netflix is introducing its own take on Snapchat and Instagram stories after it began to roll out 30-second preview videos for mobile viewers.
The previews look much like Stories because the thumbnails are circular and the content plays with virtual videos, so there’s no need to move your phone to the side. Added to that, they play like a slideshow, allowing users to swip or tap to skip to the next video without returning to the main screen. Shows that appeal can be stored for later viewing with a button that adds them to your list.
The feature is hitting the Netflix iOS app from today, and the company said it will be “coming soon” to Android.
The launch is long-awaited. Netflix began offering previews on the web and via its TV app, and the company said the new feature will help those who tune in via their phone to find more content to watch.
“Years of testing has made it clear that video previews help our members browse less and discover new content more quickly. With the launch of mobile previews, we are bringing a video browse experience to your mobile phone in a fun and mobile-optimized way,” the company explained in a blog post.
