Social media can be an overwhelming place — even for the experts. Which networks should they use, what should they write, how frequently should they…
digital marketing
Use Ratings Carefully in Your Performance Reviews
More and more organizations are ditching ratings and forced distributions in performance reviews. Of course, if you’re required to rate your direct reports, do as your organization dictates, but don’t let the static number speak for itself. Some employees may be disappointed with a 3 out of 5 rating, for example, thinking it means they’re […]
Yesterday's Apple Event Was as Bananas as We Expected
When it comes to product-centric events and announcements, advance leaks and rumors are nothing new for Apple. But something about this round was different. The…
What We Can Learn from a Mindful Emergency Room
Some months ago, I was working a busy evening shift in our emergency room (ER). I had just stabilized a very sick patient and approached a physician colleague to refer the patient to him for admission to the ward. The dialogue that ensued was a perfect example of conflicted agendas: I needed to provide comprehensive […]
How to Structure Your Editorial Calendar in the Age of the Topic Cluster Content Model
Here on the HubSpot blog, we’ve been writing content for a long time — more than 10 years. And for much of that time, our…
To Get Out of a Creativity Rut, Change Your Habits
Creativity can fade when you get bored or discouraged at work. To get your creative juices flowing again, change your habits: Make an effort to try something new every month. Meet new people at work. Talk to new clients. Look for intersections — places where your department’s work overlaps with another’s. Volunteer for a cross-functional […]