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July 22, 2018 | By LuliMuses

Using Marketing Psychology: Theory of Color – via @MarketingMuseAZ

Using Marketing Psychology: Theory of Color

Marketing Muses has created this helpful marketing psychology article & infographic to complement your branding process. Utilize a theoretical approach & understand a deeper meaning to color from a subconscious level that will help drive the right kind of customer to your website or business.

1. Apple Red: Dramatic Entrance.

EXCITING • ENERGY • YOUTHFUL • POWER • PASSION

Red immediately catches the eye with a passionate & romantic feel. This crimson hue brings added drama & a simple touch will boost energy.

2. Peony Pink: Feminine + Youthful.

COMPASSION • LOVE • INTUITIVE • SENSITIVITY • HEALTH

This soft color inspires hope & positivity with bold femininity. Pink aides in imagination and it instills creative innovation.

3. Fuchsia: Get Noticed.

BOLD • BEAUTY • NURTURE • FEMININE • ROMANCE

This assertive color is both beautiful & feminine. A bright, vivid pink tone like fuchsia suggests energy & glamour. A superb choice to make any logo pop!

4. Mandarin: Versatile.

INSTINCT • WARMTH • OPTIMISM • CHEERFUL • FUN

Choosing the perfect shade of orange can be difficult! Find citrus or naval orange inspired tones that will be energizing both by day & by night.

5. Minion Yellow: Airy + Relaxing.

POSITIVITY • CONFIDENT • UNCONVENTIONAL • MOTIVATION

This neutral pale yellow heightens awareness & creates clarity. This shade fosters originality, hope, joy & optimism – excellent for home dècor.

6. Sunflower: Uplifting + Bright.

HAPPINESS • FRIENDLY • CREATIVE • POSITIVE • CLARITY

Just like the sun’s rays elevate our mood, yellow is often associated with happiness and optimism because it can stimulate memory, activate the nervous system & promote creativity.

7. Greenery: Natural Balance.

GROWTH • NATURE • PROSPERITY • HARMONY • LUCK

Associated with wealth, muted shades of green, such as greenery & sea green bring a relaxed look to any design. This color adds sophistication & harmony to any creative project.

8. Lime Green: Bursts of Energy.

REFRESHING • BALANCE • PEACEFUL • ECOLOGICAL • LIFE

Green is the most comfortable color for the eye to process because it’s associated with nature. This lucky color provides a fresh & inviting feel when used. Great for science & HR fields.

9. Turquoise: Peaceful + Relaxing.

HOPE • TRUST • HONESTY • SECURE • SERENE

Turquoise reminds us of a day at the sea & calming ocean waters. This fresh color brings you into a serene & zen state. Perfect for mindful meditation or use in business marketing.

10. Cerulean: Heavenly.

SOOTHING • ADMIRATION • CALM • STABILITY • INTEGRITY

Most shades of blue are known for trust & dependability. Using this soothing hue will solidify reliability & responsibility. It’s also one of the most beloved colors throughout the entire world.

11. Sapphire: Power Play.

STRENGTH • TRUST • SPIRITUAL • CONTROLLED • LOYAL

Make a bold statement with this bright shade of blue. Blue is known to create a sensation of security & professionalism. Excellent for the legal, banking & corporate industries.

12. Midnight: Luxurious Credibility.

CREDIBLE • INTEGRITY • PEACE • SMART • RELIABLE

Powerful & sleek, this indigo color is commonly used to market luxury brands. It’s precise strength will help define the intelligence of the brand for any business or start-up.

13. Ultra Violet: Futuristic.

FUTURISTIC • ROYALTY • VISIONARY • IMAGINATIVE • WISE

Inventive & imaginative, Ultra Violet lights the way to what is yet to come. Ultra Violet communicates originality, ingenuity & visionary thinking that points us assertively into towards the future.

14. Plum: Royal Creativity.

CREATIVITY • WISDOM • SPIRITUAL • FANTASY • DEEP

Plum is a very intriguing color as it soothes, but it also allows creative space for mystery & new ideas. This is why creativity is most often associated with the color purple.

15. Peach Blush: Appetizing.

SPONTANEITY • IMPULSIVE • SOCIAL • ZEN • WEALTH

Selecting a lighter champagne shade such as blush or light salmon will also achieve a calming feel. It acts as an appetite stimulant adding the perfect combination of energy & zen.

16. Silver Cloud: Lush Elegance.

ELEGANT • NEUTRAL • GLAMOUROUS • BALANCE • SLEEK

The color silver is perfect for applications of industrial, sleek, high-tech and modern. This dreamy color is used in ornate & glamourous designs for a sophisticated + elegant feel.

17. Sand: Rustic Tradition.

EARTHY • SOOTHING • DEPENDABLE • SIMPLE • TOUGH

Earthy tans & sand colors are some of the most comforting colors you can add to a color palette. Sandy shades provide soothing comfort with dependable security & earthy protection.

18. Charcoal: Neutral Favoritism.

MATURE • SECURE • STRENGTH • TIMELESS • PURITY

Charcoal is a favorite color for designers & creatives. A charcoal backdrop provides neutral cover that allows other colors to stand out & shine while delivering stable balance in the composition.

Canva Color Wheel – Key Resource

If you are interested in learning more about what complementary, analogous, monochromatic, triadic or tetradic colors are and how they relate to the color wheel – this new Color Wheel tool by Canva.com is an essential resource.

via Canva.com’s Color Wheel:

“The color wheel was invented in 1666 by Isaac Newton, who mapped the color spectrum onto a circle. The color wheel is the basis of color theory, because it shows the relationship between colors.

Colors that look good together are called a color harmony. Artists and designers use these to create a particular look or feel. You can use a color wheel to find color harmonies by using the rules of color combinations. Color combinations determine the relative positions of different colors in order to find colors that create a pleasing effect.”

Canva’s Color Wheel is extremely easy to use, simply type in your hex color or select one from the wheel to see the matching complementary, analogous, monochromatic, triadic or tetradic color combos. You can then quickly export a color palette or create a Canva graphic.

Pantone Colors Gallery

We recently posted this article that has the top 50 Pantone chips we are crushing on this month. Find the blog gallery article here: Pantone Colors We Love ❤